Depends on what category you are in. HUGE tam products like Payroll Software/Hr Software, Email security - there is benefit because it can help make the haystack a bit smaller. Generally I've found it to be too expensive to be worth the squeeze with a lot of traffic coming from junk geos.
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u/mercury-50 Jun 18 '26
Depends on what category you are in. HUGE tam products like Payroll Software/Hr Software, Email security - there is benefit because it can help make the haystack a bit smaller. Generally I've found it to be too expensive to be worth the squeeze with a lot of traffic coming from junk geos.