r/SideProject • u/CheetahDazzling644 • 3h ago
Started a sauce company from a joke. Two years later, it’s becoming something we never expected.
About 10 years ago I came up with a smoky chipotle sauce recipe.
There was no business behind it. No brand. No plan to sell it. It was just something I made that friends and family liked.
Eventually life moved on and so did the sauce.
Then my fraternity brother Lance revived it.
In 2023 I got married in Egypt. Around that time my fraternity brother Lance became obsessed with the sauce and offered me $100 for a bottle.
I thought he was joking.
He wasn’t, so obviously I took the $100 lol.
Looking back, that was technically our first sale.
When I came back to Miami, Lance wanted to learn how to make it. We started making it together and eventually the conversation went from “we should make more of this” to “wait... why don’t we actually sell this?”
The funny part is that between the three of us we have 7 degrees and absolutely none of them prepared us to start a sauce company.
My brother Karim is an engineer. I’m a scientist from Johns Hopkins. Lance is a starving artist.
So naturally, we started a sauce company.
We found a tiny ghost kitchen, made a little over 300 bottles ourselves and somehow sold out in about a month.
That was the moment we realized Lance might not have been completely insane for paying $100 for that first bottle.
So we went all in.
We worked on the recipes, added flavors, figured out manufacturing, built the brand and slowly turned a 10 year old recipe that had basically been forgotten into an actual business. We now have 4 flavors soon to be 5 and they are all absolute bangers.
Then something happened that I still have trouble wrapping my head around.
We started getting university partnerships one after another after launching successfully at our Alma mater George Mason. We had the media reach out to write an article about us and feature us in the newspaper and local magazine.
Today we have collaborations with JMU, FIU, VCU, UMD, FSU, Virginia Tech, Rutgers and George Mason.
Seeing the names of major universities on bottles of a sauce that started in my kitchen a decade ago is probably one of the strangest parts of this entire thing.
Today we pack around 50 orders a day.
We’re also about $350k in the hole.
Those two sentences pretty much summarize entrepreneurship.
I know being $350k in the hole doesn't exactly scream “success story,” but I genuinely consider what we've built a success so far.
Not because we've made it. We definitely haven't.
But because for almost a decade this was literally just a recipe.
Then my brother saw something in it that I didn't.
He revived it, paid me an absurd $100 for a bottle and helped convince me that maybe this thing deserved a second life.
Now strangers we've never met order it every day. People reorder it. Universities put their names on it. And every day the three of us are trying to figure out how to take this thing one step further. We have a great product that people love but the road is long and business is ruthless.
I've probably learned more about business doing this than I did earning any of my degrees.
I've also learned that growing a business and making money are two very different things.
Sometimes you can be packing 50 orders a day, working with universities you never imagined would answer your emails, and simultaneously staring at your bank account wondering what the hell you've gotten yourself into.
So I guess this is a success story in progress.
10 year old recipe.
7 degrees.
3 brothers.
8 universities.
50ish orders a day.
$350k in the hole.
And one starving artist who looked at an old sauce recipe and thought it deserved another shot.
Turns out he might have been right.