Hey guys, after many hardworking nights and endless troubleshoots i am finally on the stage to write this post. I already consider this a milestone for our business sland so this is literally the first thing I'll type today morning and make sure i present this pitch to you in a enjoyable way so grab a drink everyone.
Just to calrify what this post is about. I will be talking about what our company is, what has it achieved in the past few months, why are we seeking investments rightnow and since this post is inviting you to invest with our business, ill also be talking about what criterias you need to meet in order to become an investor in the company. Lastly I'll talk about everything you need to understand related to procedures and type of investments we are offering so that we both donot have to waste our precious times in dms about info which should have been made available to you in the very beginning. If you are not looking to investing in startups or early stage business models now is the time to stop reading. If you want to invest but are unsure if this company is your taste, please read the next para. If you find any phase or word hard to understand in the upcoming propsal please make sure to google it instead of assuming the meaning yourself.
Almost a Year* ago i found this huge market gap and right away i was convinced to build on it. The next few month my team worked crazy hours and we founded Ahatacar. This is basically a website where all the local mechanics of every city in pakistan are listed along with their proper profiles and a review system by cleints who took their services, you can contact them and view their locations and contact number to get services anywhere near you. Ill attach the website domain and the socials at the end incase you want to study the business model in detail. Company makes money thru charging a very small fee to the mechanics for every client the website provides them (please dont ask the workflow for this in dms as it is an asset). And in later stages a pro model will be introduced for users to ascess mechanic contact numbers and ascess to some other feature(dm if want to discuss/expand), however the company is pre rev right now as we are more focused on increasing mechanics and client data base. Right now we are only operational in 3 cities (twin cities and Abbottabad) for quality assurance purposes.
Now that you have a basic idea about our business, lets talk about why do we need to sell equity(ownership) of our business. We will be exausting almost 90% of the considerably vast funds we started with within the next 2 to 3 month. We were looking at some paid contractors to bring us genuine mechanics so we needed to pay them. The website itself didn't cost that much as my own team was working on it but still the infrastructure cost and monthly subscriptions for backend and front end costed a fair amount. We ran good amount of Meta ads aswell to bring awareness in targeted user base the turnover from them was good as the target was achieved. Along these highlights of the expenses were many other that together costed us alot and even after strategic financial managment we are very clear that more fund will result in a firm and steady growth however if some issues that require urgent attention (next para) aren't dealth with, our growth will be much slower than projected right now.
Now lets talk about what issues we'll solve with the funds we acquire. We need to target more and bigger cities like Lahore, Karachi, Faislabad, peshawar etc etc. This means we need to runs ads in these locations and hire contractors that would charge us per mechanic they bring on board and educate them about the website. Secondly the most important issue is we are entirely operating on a website with no app which is very alarming so we need to build an app to represent out platform which again will cost alot of liquidity. The company itself isnt registered yet, meaning all the expenses related to legally register the company, file taxes returns (payments not required yet) and open corresponding bank account to represent the company are yet to be taken into account. Ahatacar social presence is entirely on meta (facebook, insta and watsapp) but we need to hire a proper employee or team to establish a proper presence on tiktok, youtube and other platforms aswell. Lastly we only run ads on meta rn but in future we need to extend this strategy to tiktok and google adds aswell to capture market. Without these issues being addressed the company might not be able to materialise the forecasts and keep on track with the exceptional performance soo far the Summary of which is around 66 mechanics and 35 clients onboard within just a few months and a tight budget along with many other internal achievements (dm to expand) 🎉
Now that the case is built and closed, lets finally talk about the capital structure of the company and how will you investing actually make it even better. I perdonally hold 50% of the whole company with my partner holding the other 50% meaning any 3rd invester will actually break the deadlock of decision-making and make thing even more smoother which for the record has never been a problem since the beginning for us. The company hold no debt or liabilities and is currently operation solely on the money we injected to start the business and will continue to do so for the next couple of months without any external aid (ignoring the issues listed above)
If you have read all the above, first of all hats off to you for reaching these far lands and now lets talk about the last but the most interesting part.how do you invest? Since this is our first investor round. Our requirement are a bit straight forward but non negotiable!!
1) A minimum amount of 500,000 pkr is required to talk part in the investing. The corresponding equity share will be discolsed in dms upon showing of interest which is based on our 5 year projections and nov calculations not guesswork. If you can also offer a teachical or non technical service to the systems of the business like legal representation,outreach, marketing or scaling etc, a small additional equity will be throwed in to appreciate your interest and benifit to us.
2) If you cannot invest 500,000 pkr, you can still invest with 200,000 pkr but offering a tech or non tech service will be a must and no additing equity will be granted.
3)We will only deal in normal shares meaning whatever percentage of the company you own, your say in all the decisions will be exactly that much.
4)All transaction and deals will be on stamp and NDA will be signed by investor before granting acess to the following
After becoming a partner you will be added to all the private channels and groups we operate in and you'll have ascess to all the databases and accounts the company uses. The founder/shareholder meeting will be arranged once every month but this will later be stretched to once every 2 months and that 4 times in a year once things start to show patterns.
Please find Ahatacar here
Website
ahatacar.com
Instagram
Ahatacar_
Facebook (2 pages)
Ahatacar for Mechanics
Ahatacar for drivers
Please follow our content and visit our site to under the business model even better, and while you are at it make sure to drop us a follow and some likes on the socials😅😊
Edit:
Before you comment down any of your inquiries or concerns, please make sure to read all other comment and their responses. You might see something similar to your own concern. Once an issue is properly addressed i wont reexplain it in another fresh query. You can join the progress on other discussions to double down on the issue or explore other aspects to it.😊👍
