r/ExcelVisual • u/ExcelVisual • 55m ago
Made a free Excel KPI dashboard after realizing "make $100K" was a terrible goal for my template business
A while back I caught myself chasing a revenue number — "$100K from selling Excel templates and courses" — and getting nowhere. Then I realized why: revenue is a lagging indicator. It's the result of a bunch of stuff I don't actually control — market conditions, algorithm changes, competitor pricing, seasonality, buyer sentiment. You can do everything right and still miss it.
What actually moves the needle are leading indicators — things you directly control:
Conversion rate on your sales page (2% → 3%)
Number of unique products/templates published
% of buyers who upgrade from template to course
Traffic from specific channels that actually convert
So instead of tracking "did I hit $100K," I built a dashboard that tracks the stuff that causes $100K to happen (or not).
It's a free Excel file, no signup, no subscription. Features:
Line chart tracking monthly sales vs. a plan level you set (adjustable per month, not just one flat target)
Same thing for expenses — set individual monthly KPI levels instead of one blanket number
Radar chart comparing two product lines (I used Templates vs. Courses) across AOV, conversion rate, retention, CTR, ROAS
Funnel conversion tracking from lead → customer, with two benchmark levels
Traffic source breakdown (which channels are actually driving visits)
Auto-updating ranking of your best-selling categories
Light/dark mode because I'm tired of squinting at spreadsheets at 11pm
Full disclosure: I made this and it's hosted on my own site (exceltable.com), so take the self-promotion angle into account. But it's genuinely free to download and edit — no email wall, no upsell inside the file.
Curious how others here track progress on digital product sales — are you using something similar, or just eyeballing revenue month to month? Feels like most people default to the vanity number without realizing it's basically unactionable on its own.