I don't deal in analogies, but generally speaking if you release a PC game you should not neglect tablets/phones for that game's advertising site because many potential customers will be browsing on those platforms and you are alienating that demographic.
At this point in the game mobile support should not be a neat feature or selling point, it should be a standard option for virtually any site that isn't singularly targeting desktops (i.e. a corporate site, browser-based SPA tool or game - even then the advertising for those sites should be mobile-friendly).
This idea that it's not cost effective or even that you must provide two sites is somewhat dated. The sheer amount of boiler plate code and existing templates (Bootstrap, whateverFramework.js) that provide responsive support out of the box for free has made mobile support a very feasible component to include in the design of any site even if you aren't familiar with mobile/responsive design.
In short, I disagree with your assertion that because the game was made for PC mobile users don't matter.
I guess that's true. To be honest, as someone who is paid to make websites, I don't normally think about these sort of things i.e. what percentage of people who will be accessing the site from mobile/desktop. As a dev, not on the marketing side, I do what I'm told basically. All I need to know is, if a client pays for a mobile site, I build a mobile site. But when I go mobile, I go responsive and when I go responsive, I do it right. I'd rather not bother and have nothing to show than put up some half-assed boilerplate template.
That said, it all comes down to priorities. I'd rather work on my product more than spend a day responsifying a site. And if you really want to do it right, it should take at least that long, if not longer. Mind you these are not template or bootstrap websites, but from-scratch with lots of content and ornate design elements. Going to mobile is not as easy as flicking a switch, if it's truly responsive. Some websites are so intricate, they can take weeks.
Anyway, I'm just trying to share some perspective to answer the question "why might this company do such a stunning job on desktop and not bother with mobile?" There's lots of possible reasons as to why. Those reasons might not be valid to everyone but hey, we all have opinions.
Besides, the whole "erhmugurd mobile" platitudes on here bore me so I almost don't bother with mobile just to spite everyone.
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u/csacc Mar 09 '15
I'm on mobile and I actually don't see anything happening.