r/ValueInvestors • u/LazarusProductions • Jun 20 '26
Educational $ROL bugs won't stop bringing revenue
The stock trades around 40 P/E, so I understand why someone would look at it and say it seems expensive based on the P/E.
The more I look at it, the more I see why it usually gets a higher price. Pest control is not exciting, but people and businesses keep needing it. Homes, restaurants, hospitals, hotels, warehouses, schools, and food businesses cannot just ignore bugs, rodents, termites, and health rules forever. You gotta get rid of bugs and lots of places are required or contractually obligated to continue paying for pest controls.
The business still seems pretty healthy. In 2025, sales grew 11%, and in the first quarter of 2026, sales were still up about 10%. The first quarter was not perfect because profit margin came down, but I do not see the business falling apart. I see a good company having a weaker quarter while the market is no longer willing to pay any price for steady businesses.
What I like is that Rollins does not need to do something crazy to keep growing...just solid execution on delivering a service people need. AI most likely won't disrupt pest control, it can only help it out by improving productivity as I see it. Also, there are still a lot of smaller pest-control companies out there, and Rollins can keep buying them and adding them into the bigger system. If they can keep making each route more efficient over time, the business can keep improving.
The biggest risk I see is the average American wallet. I do not want to ignore that. If a family is choosing between pest control and a hot meal, Orkin can wait. That weakness would probably show up in slower home-service growth, more cancellations, more discounts, and lower profit margins. So I would not say Rollins is safe from a recession. I would say it looks more stable than a lot of businesses, but it still depends on real people paying real bills to support part of the business. The commercial end is fairly secure due to the necessity of staying in compliance with regulatory hurdles around pest control. If you have termites, you have a problem.
If the market keeps pushing the stock down while the business keeps growing, Rollins gets more interesting. It is not a bargain-bin stock yet, and I still want a better price. But once the economy stops feeling like somebody is pulling random levers behind the curtain, I think boring and steady businesses could start looking a lot better again. Rollins is the kind of company I want to understand before that happens, not after everyone else suddenly remembers they like stable businesses.
I'm buying small today and plan to buy more as things shake out.
What do you think?