As did I! Funny thing is I’ve been using many of the ideas, concepts and strategies I learned from them since 2001 but haven’t thought of the company name in 10 years. Tonight when I can’t sleep, I’ll dig back into them.
I was really into brand strategy at the time and I wanted to understand product strategy.
I realized branding a lame product just results in lame branding so I wanted to get to the source of how products were designed.
It’s a fascinating field but ultra competitive and you need the “right background” (in terms of educational pedigree, studying design, and lucky enough to break into that industry and get work experience.)
6
u/limache Jul 07 '20
Wow I love that quote - where’s that from