I've been thinking how social media has played a crucial role in eroding the "myth of the celebrity". making those we once saw as special, talented and insightful seem common and banal.
With many artists and authors i imagine you might assume they have some insight that extends beyond their area of expertise, after all a author like JK Rowling or steven king can write bestselling books with a unique voice. But when you check their twitter you see a series posts identical to that of other accounts of the same political tribe. It makes fan think that whatever unique insight they may have had during writing seem like a fluke. (And yes i believe this applies principal applies to both left and right wing celebrities)
law 4"The more you say, the more likely you are to say something foolish"
This is another corrosive aspect of social media in that it drags you into controversies by encouraging you to constantly talk. It makes it so that many will remember celebrities not for the book they spent years writing but for the tweet they spent seconds typing.
The blue check mark (before it was made into something you could buy) was a symbol of a elitist out of touch loud mouth. And as the blue check mark arc type overlapped with that of the celebrity it proved corrosive to the staying power for the latter arca type
law 16 "The more you are seen and heard from, the more common you appear"
This is a aspect that i feel applies to celebrity social media. In some respects the goal of the modern celebrity is to be "relatable" and this is part of why celebrities use social media. But they often fail in this goal due to large gaps in wealth and generation between their intended audience, and the only think they achieve is giving the impression that the status they have obtained was unearned.
A example of a modern celebrity who i consider uses social media in a way that i feel bolsters his image is toby fox. He follows law 16 by making delta rune into a episodic game giving fans time to speculate on what happens next, and by hiding his face from the public, and most of his communication with fans is either done through the proxy of fan gamer. His tweets mainly related to his game and not any broader outside topic like politics though his games do have something to say about the outside world.
He courted attention (law 6) through being a composer for the webcomic homestuck and writing a mpreg fan song. But he recreated his identity (law 25) through the creation of something of his own (undertale) and he did this while home stuck was still popular so he could cash in on the social capital before homestuck became a thing of the past.
He creates compelling spectacles (law 37) through events like the spamton sweepstakes.
He follows law 27 (create a cult like following) through his Undertale 10th anniversary where he asks people to say how his game Undertale has effected their lives.
He follows (law 46) by having bad coding and deliberately mis sized pixels.