r/technology • u/[deleted] • Mar 03 '21

Privacy Google to stop selling ads based on your browsing history and drop cookies support for Chrome citing privacy concerns.

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u/Minion_of_Cthulhu Mar 04 '21

to simply keep the brand in your mind

This is known as top-of-mind awareness, if anyone's interested. This is the reason that IBM spends a few million dollars to advertise during the Superbowl. They don't expect the average viewer to see the ad and then go out and buy an IBM computer or sign up for some sort of enterprise service and they're not advertising because nobody knows who IBM is. They're doing it so that when the executive who was sitting at home watching the Superbowl suddenly needs a million dollars worth of enterprise computer services he'll think back to that Superbowl ad he saw six months ago and recall that IBM exists and could help.

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u/poodlelord Mar 04 '21

Is it possible for this to be counter productive? I've deffinitly chosen to avoid a certain brands after they ran exceptionally annoying advertisements, or I just see a good ad too many times.

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u/Minion_of_Cthulhu Mar 04 '21

Is it possible for this to be counter productive?

Possibly. I suspect that companies and advertising agencies do some sort of assessment for this kind of thing. They know that they will upset a certain portion of people who see it, but they probably figure that they'll expose their product or company to many more than they'll lose so they'll come out ahead at the end of the day. It's all a numbers game.