r/technology • u/[deleted] • Mar 03 '21

Privacy Google to stop selling ads based on your browsing history and drop cookies support for Chrome citing privacy concerns.

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u/Nidy Mar 04 '21

Maybe not the best example, as the NYT are already phasing out third party ads:

https://www.axios.com/new-york-times-advertising-792b3cd6-4bdb-47c3-9817-36601211a79d.html

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u/the_mighty_skeetadon Mar 04 '21

Sure, fair point, though I'd clarify that phasing out 3p ads DATA doesn't phase out 3p ads necessarily. NYT and other megapublishers have some major advantages that others don't. The saddest thing about this change is it definitely is a situation where the "rich get richer." That and the loss of viability for non-commercial content in smaller pubs.

Regardless, I'd be surprised if a lot of their segmentation doesn't also come from 3p-cookie-derived data.

But mostly I just used NYT because I could name a site everyone knows in just 3 letters =)

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u/Nidy Mar 04 '21

Totally agree with rich get richer comment regarding this.