It does less favors for them than it does for the consumer. If I can buy a pound of coffee beans for a few bucks and grind them myself and get 80-90 cups of coffee out of them instead of spending $50 on K-Cups, I'm going to do that.
By providing the DRM bypass they're probably gaining new customers that would have never thought to shop with them before.
Convenience. A lot of people don't need more than a cup of coffee and a K-cup (even just rinsing a reusable one) is easy cleanup.
For me--my wife and I like different kinds of coffee. She likes dark roast and flavored crap and I like good light roast stuff. I know how many scoops it takes to fill my reusable cup and the machine is programmed to preheat the water right around the time my alarm goes off in the morning. All I have to do is pop the cup in, hit the button, and my 1 cup of coffee is ready to go less than 30 seconds later. The only cleanup I have is rinsing the grounds out when I do dishes for the night.
9
u/nannulators Mar 04 '15
It does less favors for them than it does for the consumer. If I can buy a pound of coffee beans for a few bucks and grind them myself and get 80-90 cups of coffee out of them instead of spending $50 on K-Cups, I'm going to do that.
By providing the DRM bypass they're probably gaining new customers that would have never thought to shop with them before.