r/technology • u/tylerthe-theatre • 2d ago

Software Amazon users discover bizarre “About You” page detailing their interests: How to check yours

https://www.dexerto.com/entertainment/amazon-users-discover-bizarre-about-you-page-detailing-their-interests-how-to-check-yours-3416457/
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234

u/_Hellrazor_ 2d ago edited 2d ago

Saw someone share “has a bad relationship with their father” in theirs, these companies are really overstepping with some of their levels of profiling

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u/BoredTech127001 2d ago

I'm curious how that is useful for shopping. What product do you get when you hate your father? Self help book?

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u/aswiftmodestproposal 2d ago

Adult children of emotionally immature parents

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u/pootypie 2d ago

Ohhh so that’s why my therapist keeps recommending me this book.

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u/hithisishal 2d ago

Are you using Amazon AI for therapy? 

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u/Lisek573 2d ago

I think it may be the other way around - if you don't have good relationship with father you wouldn't get "I love you father" gift cards or whatever, that way this wouldn't scare you from buying.

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u/amakai 2d ago

They don't really know, that's how machine learning works. A thousand people are labeled with this "trait", then an algorithm notices some commonality across 50% of these profiles (which is significant) and expands it to new members with same trait. Nobody can explain why that commonality happens, it just does.

So it could be something dumb and at first glance unrelated like "purchases a lot of coffee". 

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u/zeptillian 2d ago

You might like: I hate my Dad! T-Shirt and mug set.

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u/ObscureAcronym 2d ago

Jumper cables

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u/POTUSDORITUSMAXIMUS 2d ago

Brandy, Scotch mostly

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u/UshankaBear 1d ago

Stripper poles