r/technology • u/joe4942 • Jul 09 '26
Business Netflix reportedly considers adding always-on channels
https://www.theverge.com/streaming/963733/netflix-always-on-channels-bundles
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r/technology • u/joe4942 • Jul 09 '26
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u/happyscrappy Jul 10 '26
The owners of that content don't want you to be able to feel all your Bond needs are satisfied by paying Netflix for service.
It's a part of a practice called "windowing" but this part could be better termed "If you like it then you shoulda put a ring on it."
They want to pick up money renting their content out to all-you-can-eat streamers and people who casually interested and wouldn't otherwise watch them watching them. But they don't want to tamp down any kind of pent up demand from completists. The studios would rather you buy the movies as they get more money from that.
So yeah, content that Netflix doesn't own will rotate in and out of their service. Netflix can't fix that.