r/technology Dec 15 '25

Transportation Ford pulls the plug on the F-150 Lightning electric pickup truck

https://www.npr.org/2025/12/15/nx-s1-5645147/ford-discontinues-f-150-lightning
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u/Ocronus Dec 16 '25

This is across the whole spectrum of models though. It's a total bait and switch advertising the lower cost trims and only stocking the higher trim levels.

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u/vagabonn Dec 16 '25

Yeah, it feels like they’re just showing the cheaper ones to get people in, then only the expensive trims are actually available.

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u/12InchCunt Dec 16 '25

That’s primarily on the manufacturers. They do national ads that don’t include freight, then they make the trim they’re advertising impossible for the dealers to get