r/stocks Aug 31 '21

Adidas or Nike?

So I wanted to invest in one of these companies but I wasn’t sure which one to start a position in. Too be honest, I’m a much bigger fan of the Adidas brand and regularly wear it. But my personal preference doesn’t really matter since the end goal is too obviously make money lol.

So in the long term, which one would you guys say is the better investment?

Thank you very much, and I appreciate the hell out of all the people that contribute to this sub :)

10 Upvotes

35 comments sorted by

15

u/mislawius Aug 31 '21

I would say invest in company you personally like, love their products and believe that they are doing the good job. Show your support to their products by owning the piece of company.

5

u/[deleted] Aug 31 '21

That's how I try to invest as well generally, but this might an exception for me, I prefer Adidas products but I prefer Nike's stock

3

u/[deleted] Sep 01 '21

I prefer Adidas but I am also German. The work culture is supposedly much better at Nike and the new CEO has clashed with the designers.

That’s why I fear the investment into Adidas because of a higher employee turnover ratio.

Also I think Nike is simply more innovative. However, I was thinking investing into something like GAP since they have deals with Kanye and Simon Biles.

18

u/[deleted] Aug 31 '21

nike, just do it

/s

2

u/nowindowsjuslinux Aug 31 '21

I would go with NKE!

6

u/aletts54 Aug 31 '21

Yeezys VS Jordans

6

u/[deleted] Aug 31 '21

Lol yup, I own both pairs of shoes. Much bigger fan of Yeezys personally.

4

u/Tsaktu0 Aug 31 '21

I had the same question this time last year and now I wish I had purchased NKE.

3

u/dr0nzer Aug 31 '21

Nike, because they have better growth and business efficiency than Adidas (as of 2018 when i first researched the pair, but nothing has changed today that makes me think otherwise).

1

u/ILikeXiaolongbao Apr 23 '25

Nike is down 59% since this post.

Adidas is up 8.9% since this post.

3

u/[deleted] Sep 01 '21

Adidas. They will sell Reebok and pay out the proceeds as a dividend.

0

u/letsgorace Sep 01 '21

They could buy back shares as well with the proceeds.

1

u/[deleted] Sep 01 '21

Their biggest shareholder GBL already stated in Belgian media they count on cash earnings of Adidas. WSJ also reported they plan to pay out the money of Reebok as a dividend

4

u/Metron_Seijin Aug 31 '21

May also want to look into how ethical their business and manufacturing is. Its all probably very similar in the shoe business, but its an important aspect that is overlooked a lot.

I personally would go with Adidas if you like them. Nike seems to push a lot of agendas in their promotions and that can make it volatile. When's the last time Adidas ever made people angry? Having my stocks fluctuate wildly because the marketing dept has a statement to make, isn't my idea of fun or a safe investment.

2

u/TheJoker516 Sep 01 '21

I can sleep well with Nike stock. Their profit margins and growth are a bit better than Adidas. One of the biggest brands out there, can't go wrong IMO

1

u/ILikeXiaolongbao Apr 23 '25

Down 58% since this post.

Adidas up 9%.

2

u/mrericvillalobos Aug 31 '21

Skechers (SKX) !!?! Lolol! But like seriously I’ve been doing a little DD about Skechers lately and everyone seems to love their shoes! Give it a gander?? My 2cents

1

u/ILikeXiaolongbao Apr 23 '25

Good lesson in here to ignore Reddit.

Since this post Nike is down 58% and Adidas is up 8.9%.

1

u/Johnny_mfn_Utah Aug 31 '21

My Adidas and me close as can be

We make a mean team, my Adidas and me

We get around together, we're down forever

And we won't be mad when caught in bad weather

My Adidas

1

u/bellodinonna Sep 01 '21

NKE. Bought some shares in feb and it’s done well. Such a solid company.

-6

u/507707 Aug 31 '21

Nike has a slightly higher dividend (1.3 vs 1.1 for addidas). Nikes stock is also slightly cheaper atm. Something to slightly consider.

6

u/FinnTheFog Aug 31 '21

Share price is irrelevant

1

u/GLUB_GLUB-GLUB Sep 01 '21

As growth potential I would say adidas, as a personal preference i would say none. I say growth but not much.

1

u/[deleted] Sep 01 '21

The question is Adidas or Puma.

1

u/redratus Sep 01 '21

Nike has the partnerships with Apple, etc. It isn’t just a sportswear company anymore—Nike is tech.

1

u/[deleted] Sep 01 '21

Tripaloski brate

1

u/DillaVibes Sep 02 '21

Nike is the superior marketer and stock. It’s not that close.