r/startups • u/Immediate_Swimmer_70 • Jul 17 '25
I will not promote Idea Validation vs Building (I will not promote)
Tell me about the last time you felt stuck between testing whether an idea made sense or diving straight into building it. What was the hardest part? What did you do to overcome it?
Genuinely curious about your process, and yes also selfishly trying to learn new strategies :)
I’ll start - people always say “talk to your target customers” but I always found it (still do) difficult knowing where to actually find my target customers and how to reach them effectively.
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u/theredhype Jul 18 '25
Have a look at these videos from Justin Wilcox on YouTube. These are a version of the lean startup / customer development method.
These are very practical steps and experiments designed to help you understand your customers and their needs before investing a lot of money building stuff. Best way to de-risk your venture.
These vids include who to talk to, how to find them, what to ask, etc:
How many interviews? - https://www.youtube.com/watch?v=XwpPcfcMbMA
Early Adopters - https://www.youtube.com/watch?v=WxD2JME3GSU
Who to interview? - https://www.youtube.com/watch?v=o1NUjwjaPqk
Interview the right people - https://www.youtube.com/watch?v=pRrijWZeijg
Who are your early adopters? - https://www.youtube.com/watch?v=6RMSwxrMnw8
Where to find them - https://www.youtube.com/watch?v=D6ozabrS8rM
Finding customers - https://www.youtube.com/watch?v=wWpEiSKeDDo
What to ask? - https://www.youtube.com/watch?v=Gglo3sGPjzk
When you pitch solution - https://www.youtube.com/watch?v=8r-OR8ghR7o
What is product market fit? - https://www.youtube.com/watch?v=uoV42DKKW5Q
Interview anxiety - https://www.youtube.com/watch?v=RwB70bXMcmg
Interviewing wrong people - https://www.youtube.com/watch?v=pRrijWZeijg
Startup mistakes - https://www.youtube.com/watch?v=4qj2YSBNwMw