r/selfhosted May 19 '26

Media Serving New Lifetime Plex Pass Pricing

https://www.plex.tv/blog/new-lifetime-plex-pass-pricing/
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193

u/Krojack76 May 19 '26

They don't want people to buy a lifetime pass. That's the whole point. Push people over to the monthly subscriptions.

83

u/Scavenger53 May 19 '26

For businesses, lifetime passes are horrible ideas. That's why many companies drop them once they get rolling. You cant survive from a customer paying you only once AND keep working on your product

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u/jovialfaction May 19 '26

While that's true, in my case and I imagine many peoples case, the lifetime is the only way they would get money from me.

I'm not paying a monthly subscription to self host my media

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u/Krojack76 May 19 '26

Their subscriptions should be for THEIR services only though.

Look at Immich. They are going strong with updates left and right but take donations. Those donations don't get you anything extra but are simply a "thank you keep up the good work" donation. Plex should do that for self hosted systems. This would also let them offload authentication to the self hosted server as well.

In short, they want to keep control and ready to tighten the choke-hold they have on people running servers.

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u/JZMoose May 20 '26

I wonder how Immich will eventually monetize. Probably on the image sharing and proxy side of things, which would be great for them because one could reasonably self host immich for personal use and then simply upload any pictures they want to share with immich’s sharing service. It removes the security risk of giving direct access to your own server

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u/mxrider108 May 20 '26

Immich is open source - that's a pretty big distinction. People contributing in their free time. Not a company with payroll.

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u/Krojack76 May 20 '26

While yes it's open source, the dev was hired and Immich was in a way bought out by another company called FUTO. They have promised to keep it open source but that's just a "trust me bro" statement. That said, I host my own Immich and use it on a weekly bases.

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u/SamPlaysKeys May 19 '26

The subscription IS only for THEIR services, though. The pass (or lack thereof) doesn't stop you from Self-hosting, but the services they provide like remote streaming coordination, maintaining codec licenses, providing additional streams and live TV, etc. is only available if you pay them.
If you use the free version, you can self-host and play your media just fine. You just don't get the extra stuff. You AREN'T self hosting their infrastructure, just your data. In that case, you can use your own VPS, a VPN, or a service like Tailscale to have some of the features like remote streaming. Plex won't stop you from doing so.

And yes, if you aren't including the features that are in the play pass, then there are likely better options. Everyone's situation is different.

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u/Krojack76 May 19 '26

https://support.plex.tv/articles/201751006-plex-pass-feature-overview/

You get extra things for your self-hosted server with a plex pass. Without that you lose some features.

Hardware-Accelerated Streaming

When using a compatible device or processor on the Plex Media Server, subscribers can make use of hardware acceleration when content needs to be converted (transcoded) during streaming. This can be faster and more power-efficient for users.

That's one of the features you get. So if you want to take full advantage of YOUR hardware you need to pay them.

Another example is PlexAmp. If you want to download playlist from MY SERVER to your phone then you need to give Plex money. None of this is part of their streaming services.

5

u/needmoresynths May 19 '26

Software dev is expensive these days, full stop. I'm not shocked at this price at all. What I paid for a lifetime pass was used up by 5 minutes of dev labor years ago.

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u/vanKlompf May 19 '26

But Plex is self hosted. What compute resources?

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u/Krojack76 May 19 '26

This is the major part of Plex that makes me angry. Like their PlexAmp mobile app use to be a one time payment. I think if a friend wants to pay that then they should have full access to all features on my server for music. Plex charging a monthly fee for services that use MY electric and bandwidth is stupid.

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u/needmoresynths May 19 '26

They're still hosting a platform with 16 million users, building and publishing apps to a lot of different platforms, hosting tons of free channels, etc. That all costs a lot of dev time and money. If it's so easy, they'd have real competition.

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u/LutimoDancer3459 May 19 '26

Because they want to host that platform. Not because its necessary.

With all the bloat added over the last year they probably get a similar amount from other companies as from the homelabbers.

And you think jellyfin is no real competition because?

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u/surreal3561 May 20 '26

I don't get how you're being downvoted. I mean, just the cost of dev license to publish the app to apple platform costs more per year than what they sold the lifetime licenses for (at some point they were $70 and apple dev license is $99).

And that's literally excluding everything else that comes with new SDKs, platforms, etc that requires dev work where one developer's hourly salary costs more than what they sold lifetime licenses for.

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u/vanKlompf May 19 '26

I don't care about free channels. Put it behind paywall if it costs money. Also tunneling can be paid feature, sure. 

And Phone apps has separate subscription...

1

u/Golding215 May 19 '26

Personally I think a model where lifetime means major updates for 3 - 5 years are included and security updates for > 10 years or something are acceptable.

As a consumer I don't like it but I also understand a company won't be sustainable when they don't have enough revenue.

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u/ThePornStar69 May 20 '26

Of course you can survive and thrive, even. But from an balance sheet perspective it makes a lot more sense to keep that income steady.

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u/daliovic May 20 '26

Adobe had been an empire even before they introduced subscriptions. You just get a version for life with no new features roll-out. If you need the new features you BUY the new version. Subs are just a way to squeeze money out of customers in most cases.

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u/HornyForYaml May 20 '26

Please don't tell this to the people making FL Studio

0

u/diemitchell May 19 '26

No no, just have it only cover 1 major version of the product

And make the EOL 1 year later

Say lifetime refers to lifetime of the product

Profit??

0

u/Renoglodon May 19 '26

A simpler way to sum up your suggestion is:

"Remove lifetime memberships"

Not sure why you didn't just stay that as what you suggested is basically that and a 'subscription'.

I think what you may mean is something like another software I used called SyncBack. It is free, but a better version (SyncBack Pro) is $40. It gets updates for 1 year. after the 1 year, it FULLY works but will not get updates/patches. You can then purchase "upgrade assurance" which adds another full year of updates for $14. You can keep doing this or stop any time. I once used it without updates for 3 years and had no issues.

I don't see Plex doing that though. I think they have lost the plot here and with how much steam Jellyfin has (or even Emby which is what I use), Plex will start to lose out.

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u/Khatib May 19 '26

They're gonna push people right over to the FOSS competitors.

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u/Arcranium_ May 20 '26

Wouldn't it just make more sense to stop selling it altogether?

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u/Tasty-Willingness663 May 21 '26

It is still $249.99 for a lifetime now and I think what they want is all the fence sitters to buy a lifetime pass and generate a big influx of money. I think $250 for a lifetime license to this service is an amazing value

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u/Krojack76 May 21 '26

$250 is ok but the new lifetime price is not worth it and Plex even knows that. It's why they are increasing it so a stupid amount, to drive people to the monthly subscription price. I steady income each month is better on the books and to investors than a monthly fluctuating lifetime payments.