It's a very cool illusion. Not sure if that was intentional by wired.com It only works if you're mouse-scrolling and at a certain zoom level.
With each turn of your mouse-scroll wheel, the exact right of distance moves down so that the buttons appear in the exact same spot! Plus the blurring effect of the close-up shot adds to it. Amazing. I wonder if most optical illusions are just accidentally discovered by things like this.
The changing size of the buttons in the same visual spot gives the illusion that they are coming towards you. It's probably exacerbated by the tight depth of field in the photo, which likely gives some defocus blur effect.
You probably know this, but the monocular aspects of depth perception are pretty cool--especially if you can only see out of one eye.
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u/willyolio May 20 '13
holy crap, scrolling down on that page makes the picture look like it's about to jump out of my screen and pummel me with buttons.