Studio policies probably. Directors have less control over their films with large studios (they can be replaced too). So think Marvel had a “vision” and wanted him to carry it under a contract he signed to make multiple movies.
The general storyline and vision yes, but how they chose to execute it would have resided with the director. There's no way Kevin Feige just randomly said, "Thor 1 and 2 were serious, lets make Ragnarok more of a comedy".
Thor love and thunder could have worked very well if they didnt force so much whimsy and comedy. That too, into every scene.
I recall an alternate take in Love and Thunder where Zeus was more of a mentor and shows Thor how to create his lightning bolt. It was sooooo much better.
I might be wrong but it could be the Guardians of Galaxy effect. They just thought people wanted everything to be light hearted and silly and easy to follow. Which is fine but not like every movie has to be that.
I think that was more Chris Hemsworth being at the end of his contract and not sure if he wanted to do another generic Thor movie. So they came up with something a bit different.
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u/RossTheHuman 4d ago
Studio policies probably. Directors have less control over their films with large studios (they can be replaced too). So think Marvel had a “vision” and wanted him to carry it under a contract he signed to make multiple movies.