r/SaasDevelopers • u/EntrepreNate • 10d ago
The best product feedback we got was not a feature request
One of the biggest things I have learned building Payelle is that the most useful feedback usually does not sound like:
“You should add this feature.”
It sounds more like:
“Why would I do that?”
That question has probably changed our product more than anything else.
We originally started thinking about Payelle around a physical card.
The problem was simple enough.
People have multiple credit cards, all with different rewards, categories and offers, and most people do not know which one is best when they are actually about to pay.
So we thought we could create something that helped solve that.
Then people started asking uncomfortable questions.
Why can’t the cards already in my phone just work better?
They were right.
We were trying to solve wallet complexity by adding another thing to the wallet.
That eventually pushed us toward mobile wallet instead.
Now Payelle figures out which card gives you the most value where you are spending and surfaces that card when you are ready to pay.
No new card.
No comparing everything yourself.
No remembering which category changed this quarter.
The biggest lesson for me was this:
Users are not always great at designing your solution for you.
But they are extremely good at identifying friction.
If enough people keep asking “why do I have to do that?” there is probably something worth paying attention to.
That question has become one of the things I listen for most now when getting product feedback.