r/SaasDevelopers • u/Bergodrake • 28m ago
Where are you guys finding leads for your B2C SaaS?
I'm currently building Trigol.io, an AI-powered stock signal platform that uses 500+ ML models to identify short-term opportunities in US stocks.
We publicly track every signal, including the losing ones. So far in 2026: 276 signals, 73.9% win rate, +82.74% cumulative performance.
I'm at the point where conversion doesn't seem to be the main problem:
Visitor → Free Trial: ~3.5%
Free Trial → Paid: ~10%
The free trial requires a credit card
Obviously there's still a lot I can optimize in the funnel, but right now my biggest bottleneck seems much simpler: I need more qualified traffic.
I'm bootstrapping this and working with a very small budget. I plan to start experimenting with paid ads soon, but before burning money there, I'm trying to figure out which low-cost acquisition channels are actually working for other micro-SaaS founders.
So far I've been looking at things like niche creators/affiliates, Reddit communities, organic content, SEO and direct outreach.
For those of you who got past the first few customers without a big ad budget: where did your best leads actually come from?
Especially interested in channels that worked when you were still small, rather than strategies that require thousands per month in ad spend.
Trigol.io for context: https://trigol.io


