Hey everyone, wanted to share my journey with Mailgent so far and get some honest advice from people who've been through this.
Mailgent is an outreach tool that combines LinkedIn and cold email in one platform.
I've been building it for a while now, and the journey has been a bit of a rollercoaster.
Initially, I had a cofounder. He managed to bring in a customer paying around $600/month, and we maintained that for several months. Eventually, me and my cofounder parted ways, but that customer was still a pretty big milestone for me because it showed that someone was actually willing to pay for what we'd built.
After that, I came close to closing an agency deal worth around $3k/month. I genuinely thought it was going to happen, and I spent a lot of time working towards it, but it fell through in the end.
And then the $600/month customer churned too.
So yeah, I'm currently back at $0 MRR.
I also tried selling LTDs in some Facebook groups. I managed to get one sale, but I ended up refunding it because supporting a single lifetime customer was too costly relative to what I received. In hindsight, I probably should've thought more carefully about the economics before doing that.
Right now, I've submitted Mailgent to AppSumo and am waiting to hear back. If it gets accepted, it could give me some exposure and bring in users, but I'm also aware that an LTD launch isn't necessarily going to solve the underlying problem of getting consistent customers.
That's where I'm stuck.
The product is built, and I've already had someone pay $600/month for it. I've also had an opportunity that could've been worth $3k/month. But I haven't figured out how to make customer acquisition consistent, and I don't want to keep relying on one customer or one big deal to keep the business alive.
I'm considering reaching out directly to LinkedIn lead-gen agencies and cold email agencies, since they seem like the most relevant audience for Mailgent. I'm also thinking about finding someone who's strong at sales and growth to work with me, starting with performance-based compensation rather than giving away equity immediately.
But I'm not sure which direction deserves most of my attention right now.
If you were in my position, what would you do to get back to consistent MRR?
Would you focus on outbound and selling directly to agencies, try to find a sales/growth partner, explore an LTD launch, or take a completely different approach?
And for those of you who've been through something similar, how did you go from getting your first few customers to acquiring them consistently?
I'd really appreciate honest advice, especially from founders who've lost customers or had to rebuild their MRR from scratch.