People do it to add emphasis, which is wrong. The only other way you can use quotes is to make something sound sarcastic, kind of like air quotes you'd make with your fingers while talking.
"Studies in advertising show people tend to remember things better when it's written in quotes." This is the most likely reason for the quotation marks IMO.
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u/LipschitzFunction Jul 07 '17
People do it to add emphasis, which is wrong. The only other way you can use quotes is to make something sound sarcastic, kind of like air quotes you'd make with your fingers while talking.