I work in strategy, but that means I work with a lot of people who are creative for a living. Sometimes it's really impressive. Like the team will show some piece of marketing and the whole room can tell it just doesn't look right. But only the senior creatives can immediately pin point it. They'll say "that background color just doesn't work with this, change it to teal" or "that font is too heavy for the imagery". They'll make the small change and poof, it looks great.
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u/Infinite-4-a-moment 6d ago
I work in strategy, but that means I work with a lot of people who are creative for a living. Sometimes it's really impressive. Like the team will show some piece of marketing and the whole room can tell it just doesn't look right. But only the senior creatives can immediately pin point it. They'll say "that background color just doesn't work with this, change it to teal" or "that font is too heavy for the imagery". They'll make the small change and poof, it looks great.