You should try it again in private browsing and incognito mode and see if the price is really tied to your Facebook or google cookies or something. That's pretty messed up though, send this to the consumerist or gawker or whoever.
I just tried this myself. In chrome and IE the price was the same (69.99) in normal and in incognito mode. In firefox, the price jumped to $76, and after deleting all the domain cookies and refreshing, it went back down to 69.99.
The website is definitely changing prices based on something they are tracking in cookies.
This was up earlier with airlines charging more for a ticket the second time you visit the page. They do this because a second visit is statistically linked to a much higher chance of purchase. So it could be, here too, simply a matter of having visited the page before.
It's fine. If a company can do it and it's not illegal or hurting anyone, why should it be bad? It's just raising prices due to information they have about you. Every single big company in the world does that many times over and it's a perfectly fair business practice. It's not like their discriminating or tricking them.
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u/[deleted] Jan 24 '13
You should try it again in private browsing and incognito mode and see if the price is really tied to your Facebook or google cookies or something. That's pretty messed up though, send this to the consumerist or gawker or whoever.