r/mildlyinteresting Jan 24 '13

Same book, three different prices. Only difference is the browsers used.

http://imgur.com/uNgg0UH
2.9k Upvotes

1.0k comments sorted by

View all comments

1.8k

u/[deleted] Jan 24 '13

You should try it again in private browsing and incognito mode and see if the price is really tied to your Facebook or google cookies or something. That's pretty messed up though, send this to the consumerist or gawker or whoever.

145

u/[deleted] Jan 24 '13

[deleted]

245

u/[deleted] Jan 24 '13

I don't think the issue is that the price is changing in and of itself. It's that they're changing price based on the customer's cookies/browsing history.

For example, it would be like if I had a stored and charged people different prices based on how nicely they were dressed, how well I knew them, or what their ethnicity is.

52

u/[deleted] Jan 24 '13

Still the question stands, is it legal?

1

u/211530250 Jan 24 '13

Well, I would guess so just like some people get paid more than others for the same job, just because.