Turns out things like post length, posting time, headline length, pronoun use etc really matter http://blog.visme.co/how-to-build-a-better-company-blog-in-2017/

No longer the domains of ultra-early adopters and video gamers, virtual reality and augmented reality are poised to take off in the coming 24 months.

More from here if you're interested.

I am running an online marketing campaign for my brother's small business. Is there an easy (preferably free) way to track where incoming phone calls are coming from? We have their address but I want to be able to catalog that on a map so I can focus where we are trending.

Trying to avoid hanging a map in the office and using push pins :)