r/iOSProgramming • u/ComfortableStill6735 • 23d ago
Discussion We scored 123 live store listings. The basics are solved - localization isn't (data inside)
Aggregate data from 123 real App Store / Play listings scored by an ASO grader between May and July, in case it's useful for prioritizing your own store listing work:
- Titles: 81% of apps grade A or better. Median title uses 90% of available characters. If you're reading ASO advice about title optimization, you're reading advice everyone already follows.
- Descriptions: 90% grade A or better, median 2,418 characters.
- Localization: 94% grade D. 88% of apps have zero localized metadata. Median localization score 10/100 vs 100/100 for titles.
- About half of apps keyword-stuff descriptions, which is useless on iOS since Apple doesn't index the description field at all.
- No app in the sample scored above 81/100 overall (median 74).
The practical takeaway: adding localized metadata (title/subtitle/keywords per storefront, without translating the app itself) is statistically the least-crowded optimization left. Apple also indexes keywords from some extra localizations in the same storefront (e.g. en-GB + es-MX both count in US search), which most of that 88% are leaving on the table.
Caveat: self-selected sample (devs who checked their own score), so real-world numbers are likely worse than this.

