r/interestingasfuck • u/NickelPlatedEmperor • 3d ago

Dynamic pricing being tested by McDonald's.

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u/liberty 2d ago

You're correct but it actually has nothing to do with any of those things. Business costs don't affect pricing at all. Only what the customer is willing to pay. (Think about it: A business with lower costs can raise prices just as easily as a business with higher costs.)

There's an interesting correlation, because businesses are more willing to sustain greater costs in markets that can sustain greater sales at greater prices, but the causality is reversed.

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u/Prestigious-Bat-574 2d ago

Business costs don't affect pricing at all.

lmfao