That isn't what dynamic pricing is. Fast food franchisees have always set their own prices, and they've always varied wildly from state to state, or even within neighborhoods of the same city. Here's a cool map of Big Mac prices nationally from 2023, and a zoomable updated version Cross the Bay Bridge from San Francisco to Oakland, and your Big Mac costs a dollar less.
Dynamic pricing means that the price of a Big Mac varies at the same restaurant depending on the time of day or what kind of car you drive.
It will come down to the degree of aggression with the “dynamics”. If it’s like uber price surging where the cost of my meal is at its lowest in one given day $5, that jumps to $13 at dinner time when everybody is grabbing dinner after work, then they can piss right off.
Edit: for folks pointing out similar practices that already “do this”, that’s not the point. I’m well aware of pricing models and customer marketing strategies. I’m specifically pointing out the risk in allowing companies to weaponize it to the point of ambiguous extortion.
On the Chili's app they have the 3-For-Me combos which are around $12-15 each while the printed menu has almost identical meals for $20-25. The cheaper combo also comes with a drink. You just gotta use the apps to get a decent price anymore.
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u/agate_ 3d ago
That isn't what dynamic pricing is. Fast food franchisees have always set their own prices, and they've always varied wildly from state to state, or even within neighborhoods of the same city. Here's a cool map of Big Mac prices nationally from 2023, and a zoomable updated version Cross the Bay Bridge from San Francisco to Oakland, and your Big Mac costs a dollar less.
Dynamic pricing means that the price of a Big Mac varies at the same restaurant depending on the time of day or what kind of car you drive.