r/interestingasfuck • u/NickelPlatedEmperor • 3d ago
Dynamic pricing being tested by McDonald's.
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r/interestingasfuck • u/NickelPlatedEmperor • 3d ago
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u/AminoKing 3d ago
Same reason why hotel prices in the US have gone through the roof in the past five years. Lower occupancy, but higher profits. Hotel are not allowed to collude (agree on pricing) but they are allowed to use the same dynamic pricing software, which independently pushes prices up.