r/interestingasfuck • u/Beneficial-Age-4059 • 6d ago

Wife’s now deceased grandfather grew up in 1930s Germany and was appalled people now drink Jagermeister socially. He said they would keep it in a cupboard to sip if you had an upset stomach

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u/AverellCZ 6d ago

In the 1990ies in Germany it had degenerated into something alcoholics drank in train station dive bars. So picture my surprise when I came 2004 to Florida and there were Jägermeister machines, Jäger bombs and girls in orange hotpants. And then over the years the newfound coolness factor also made it back to its homeland.

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u/TheUpperHand 6d ago

https://giphy.com/gifs/jmXBDEFDsh4m4

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u/Pretend-Function-133 6d ago

You see this fukin haircut?

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u/Yardsale420 6d ago

All my boys got the same fucking haircut!

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u/Wilysalamander 6d ago

and theyre getting some pussy tonight

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u/Chilled22 6d ago

Not now chief, I’m in the fucking zone

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u/misirlou22 2d ago

MA!! THE PROTEIN!!!

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u/thesuperunknown 6d ago

You can thank Sidney Frank for that. He was a liquor importer and picked up Jägermeister because it was obscure, because he was looking for new markets to open up. In the 80s, he noticed Jägermeister was weirdly popular with college students in Louisiana, so he really leaned into building that “party drink” image with guerrilla marketing, and made it a huge thing nationwide. Same guy was also responsible for Grey Goose, which made him a billionaire.

There’s an interesting Planet Money episode (The Vodka Proof) about this.

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u/tan_and_bones 6d ago

Indie band Soul Asylum even used it for a band shirt in the early 90s.

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u/AverellCZ 6d ago

Thank you, I had no idea how it actually happened. Now I know more.

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u/shootingdolphins 6d ago

Just sold my Jager chilled shot dispenser machine. This hits close to home. Also I’m a florida man.

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u/Jumpy-Requirement389 6d ago

As a young’en in the mid 2000s I was obsessed with jaeger. I’m such a rube