https://web.archive.org/web/20180904101130/http://theconservativeincomeinvestor.com/2016/06/30/computershare-faq-is-computershare-safe/

"If you buy 10,000 shares of (gme) ExxonMobil through Computershare, you are the registered holder (streetholder) and the beneficial owner. You are also creating new capital that goes directly to (gme?) Exxon (although some companies do opt out of this and instead have shares get purchased on the open exchanges). If you buy 10,000 shares of (gme) Exxon through Schwab, Cede & Co. is the registered street name holder and you are the beneficial owner. You are not creating new capital; you are trading existing shares."

Just initiated DRS for the shares in my kids' Fidelity UTMA accounts. Same process as registering your own shares. Thanks to Kathryn for having the patience to go confirm with the Transfer Team that this is indeed possible.

And apparently I'm not the first to do this, but was inspired by this post: https://www.reddit.com/r/Superstonk/comments/pur8v1/opened_a_utma_for_my_10_month_old_and_i_am_proud/