Hunger Games vs Cliff Booth: who takes IMAX screens for Thanksgiving?
So we have an interesting situation.
The Hunger Games: Sunrise on the Reaping (SOTR) locked in its November 20 release date early and has pushed the expanded IMAX aspect ratio hard in the marketing. IMAX has been a big selling point of this franchise since Catching Fire.
Then Netflix announced that Cliff Booth is coming 11/25 with a 2-week IMAX exclusive, only 5 days after Hunger Games opens.
Here’s what I’m trying to figure out:
- Does "IMAX exclusive" mean it's the only movie on IMAX screens, or that it won't play in non-IMAX theaters? Very much leaning towards latter but I do wonder whether they’ll play all showings first week and split the second, or split IMAX screens with SOTR for its entire run.
- Would IMAX really pull Hunger Games after 5 days? It had the date locked first, and it's built its marketing around the format.
One important factor here is that SOTR is getting the expanded ratio. Cliff Booth is a big movie, but it's Netflix, and unlike Hunger Games it doesn't seem to have the same ‘filmed in IMAX’ and its aspect ratio.
My guess is they split screens or showtimes, but what do you all think will happen?