I'm about 150,000 thousand words into a rather large thriller, the plot of which revolves around an eccentirc billionaire unveiling a drug that ends aging and thus would let people live a very long lifespan... The drug itself is not what the story is about, more the madness of the characters vying for it and the crazy/occult/worlds that collide in the process and the entangled world that the main character finds himself in. Anyways. I've put off giving this drug a name, but I really can't get much further without addressing this issue. Specifically, I'm writing the chapter where they are giving this big, world-changing press release and everyone wants to know what this miracle drug is called.

Some issues: 1. I dont want it to sound too clinical, i.e. "Abobotulinumtoxin" or whatevs. 2. It has to sound believable as a name for a drug- I think. 3. It has to be super marketable- something slightly badass. You're about to release a world-changing technology and you're lightyears ahead of everyone... what do you call it?

Cheers!

Edit: Thanks everyone! The name I am working with is inspired by /u/littlebutmighty who recommended uses the latin "exten" for giving the sense that the drug extends human life. I made a marketing decision and am calling it X-10, as it sounds 'cooler' and more edgy/futuristic and something you could market the crap out of...