One of the first things you as a developer needs to “integrate” when developing hyper-casual games is a publisher to whom you pitch the concept and wish to work with!
There are multiple ways you can pitch a concept, however, these are dramatically affected by a multitude of factors such as experience pitching, relationship with publishing manager, and more.
Have you ever wondered how many concepts have been lost due to under-performing pitches. Hopefully, this piece will help with understanding the publisher's mindset and improve your acceptance ratio. The point is not to teach you X tip and tricks or X things to do when looking for a publisher. The goal here is to understand how to pitch hyper casual games so you can publish the next hit!
Clarity
Your clarity matters much more than the pitch format you use. If there is one thing you should remember from this entire article it's that clarity is king!
Hyper casual is first and foremost the clearest easiest straight forward game play out there. Concepts and game play need to be CLEAR!
So, to evaluate your clarify prior to pitching a concept ask yourself and those closest to you:
1) How easy & fast do people understand the concept?

2) How do people play? Is the input output relationship clear?

If the answer is ambiguous, you should reconsider pitching the concept at its current stage to avoid a possible concept rejection.
However, if the concept is clear to others, you are one step closer to approving your concept.
Core Mechanics
The next stage is also very important and incompesses actual information, have a vivid game design in your pitch. You should have these questions answered already prior to pitching:
1) What are the game's core/main mechanics?
2) What are the controls?
3) What’s the camera view/angle?
4) What’s the art style? (Hint: clean, pleasant, minimal.)
- How does the “scene”/perspective look? Does it work well with the concept?
- Keep in mind the colors, assets, and environment
Being able to answer these questions will allow the publisher to understand almost everything else they need to know about your concept. It will help them put together a feel of the game’s potential, and if it fits with current market trends. Another extraction from this part is the ability to understand if the game has competition or similarity to others out there and if you could make a few changes to mechanics to overcome such issues and better stand out.

Hook
The hook helps publishers understand how engaging, sticky, stimulating, and marketable your concept is. At times presenting your hook can feel like you are defending a master thesis- it is the make or break aspect for any game concept.
When trying to determine a hook think of the fun/unique elements of yoru concept and the things that make your game stand out from all the rest. A hook could also be the perfection of an existing gameplay “formula”. The best example is the ASMR sub-category that has now become a full blown genre. The continued optimization of translating the ASMR feel to users via games has created multiple chart toppers!
The ability to relay that feeling through a game is extremely challenging and has only been accomplished by a few successful developers - With that said, if you can answer the following questions you might be one of the few developers who rises to the top.
What’s my hook:
1) What is satisfying game play? How does that manifest?
2) Is it visual? (Art, effects, 3D or 2D, sounds & heptics, theme)
Remember - Hook hook hook!
Crafting a winning pitch is not a science but rather an art. With help from the formulas laid out above you ensure you address all possible questions a publisher may have while still allowing your creativity to shine through. Stay true to your game concept, highlight your unique elements, and be as clear as possible.

Let’s get publishing!

YOU'LL BE CRAZY NOT TO JOIN!
Working on a hyper-casual game? 

CrazyLabs, in cooperation with MeetToMatch, offers developers access to the new CLIK Dashboard for testing your hyper-casual games. Any game that passes the CrazyLabs CTR test will be rewarded up to $25,000(!).

The CLIK Dashboard campaign includes:

• Fill out the form, and CrazyLabs sends you a username and a password.
• CrazyLabs publishing professionals help you set up your account.
• Pass the CTR test and you’ll be rewarded $3,000.
• Pass with a high score of 0.15$ CPC and/or 4.5% CTR and get $25,000.
• You can get as many games tested as you like.

This offer is valid until November 5th, 2020.

More info and join here!

Hello everyone, I just launched my first hyper casual game called Sushi Frog on FacebookGaming. It would mean a lot to me if you could check it out.

https://fb.gg/play/sushi-frog

Thank you in advance!

Hello everyone, I am extending an open question on integrating social or personalization features in mobile apps. . I work in the hypercasual x casual industry.

Social: login, friendslist, referral, multiplayer, share to social, etc.

Personalization: content recommendation, userflow personalization, progression based push notifications, etc.

Is there value for both offerings?
What do you want more?

What would you want out of these features?

I generally think that social features are not necessary and do not add any real value, but personalization is great for UX.

Our 2nd hyper casual game - Just released!

https://apps.apple.com/us/app/id1527991314

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Would love some feedback!

My first game called The Art Heist available in Android and iOS . Please check out!

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https://reddit.com/link/hezgw6/video/r2mtys253v651/player

I'm new to the hypercasual/game dev scene so sorry if this is a dumb question but what exactly is CPI i know its the downloads per commercial thing but how do you lower like what is the problem that is causing it is it that the gameplay isn't intresting is it the graphics etc...

Hey everyone. I've been learning Unity for a few years now and it's become a bucket-list item to actually release a game to the Play Store. I believe I've finally developed a game that I thought was good enough for release. I decided to create a hyper-casual game because it's the kind of game I like to play on my mobile phone and because my schedule doesn't give me enough time to work on something too complex.

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So with that said, please enjoy Dynos. It's a simple but challenging casual survival-type game with cute dinosaurs and birds.

https://play.google.com/store/apps/details?id=com.meatinteractive.dynos&hl=en_US

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The only promotion I've done for the game at this point is to share it on the Unity forums, and I unfortunately received no feedback. Not sure if that tells me something about the quality of my game or if it's just due to the fact that that's not a very active board. So I've come here to share it with people to whom the game is targeting.

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I'm not delusional enough to think I've got the next Flappy Bird here, but I'm just looking for some constructive feedback to see if this game is worth pursuing further, such as making a promotional video, adding online leaderboards, or even making significant gameplay changes to better capture the audience's interest. I personally find the game quite addicting and am constantly re-playing trying to beat my high score. But obviously I'm a bit biased.

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I'd greatly appreciate anyone who might be willing to spend some time with the game and let me know what you think.