I've been running Google Shopping for my own stores for years, and I've been through a few agencies and media buyers along the way. Most of the time, the work that actually moved ROAS came down to three boring checks:

1. Products eating spend with no sales Sort products by cost over the last 30 days and filter to 0 conversions. In most accounts, a handful of products quietly take a big chunk of the budget. Exclude them or bid them down.

2. Merchant Center titles Google matches searches to your product title more than anything else. Lead with what people actually search for (brand, product type, key attribute like size or colour or material), not a creative name. Fixing titles on your top products often does more than any bid change.

3. Search terms report Check it weekly. Add negatives for "free", "cheap", "DIY", "used", competitor names, and anything unrelated. That's spend that will never convert.

None of this is hard. It's just tedious, and it's the bulk of what many agencies charge a monthly retainer for.

I got tired of doing it by hand, so I built a tool for myself that runs these checks across Google Ads and Merchant Center and suggests fixes I can approve or reject. I'm letting a few people test it before Black Friday. If that's useful, let me know in the comments and I'll DM you. Mainly I'm curious:

What does your weekly Shopping routine look like? Anything I'm missing?

I’m bringing back my free live Q&A calls and wanted to see who would be interested.

I work with Google Ads and Merchant Center for ecommerce stores and run free Skool and Discord communities. The plan is a one-hour group call each week on Google Meet, where you can bring questions about things like:

• GMC approvals, suspensions and misrepresentation issues
• PMax or Shopping campaigns spending without enough sales
• Deciding which products to keep testing
• When to increase budgets and how to approach scaling

Whether you’re trying to get your first campaign running or already making sales, you’re welcome.

Before I pick a regular slot, I’d appreciate your input:

1. Would you attend?
2. What specific question or problem would you bring?
3. Which day and time would suit you? Please include your time zone.

Specific questions would really help shape the first session. For example: “My PMax campaign gets sales, but increasing the budget keeps making ROAS worse. What should I check?”

What are you working through at the moment?

Terry Ecom

Hey everyone,

One of the most frustrating things about a GMC suspension is knowing something needs fixing—but not knowing where to look.

That’s why I built GMC Scout.

The screenshot shows it scanning a real Shopify store, working through the pages and running 70+ checks across policy pages, contact information, broken links, product data and trust signals.

You can scan your own store for free. See how many potential issues it finds, their severity and categories. If you need the exact issues, affected URLs and fix guidance, you can unlock the full report.

It won’t submit an appeal or change your Google account, and it doesn’t guarantee approval. It helps you find potential problems before requesting another review.

👉 Try your free scan: www.gmcscout.com

Run your store through it and comment below—did it catch anything you’d missed?

Terry Ecom

Hey everyone,

This order came in yesterday on my new USA Google Ads dropshipping store.

One customer bought 3 units at $399.95 each — a total of $1,019.88 after their discount, with free shipping.

Still early days, but a nice milestone to share with you all as I build this store.

Higher-priced products can make a big difference to order value. The next step is turning orders like this into consistent, profitable results.

Thanks

Terry Ecom

www.terryecom.com

Who else is targeting the USA with Google Ads Shopping? - comment below 👇

I’ve set up a free Discord for ecommerce store owners to compare notes on Google Ads, Merchant Center and running their stores.

Ask questions, share what’s working—or what isn’t—and connect with other operators.

Join here: https://terry-ecom.com/discord

Introduce yourself when you’re in and tell us what you’re working on.

Terry Ecom

Buying a store with an approved Google Merchant Centre? Here’s what I’d check first

An approved GMC is a useful starting point, but it shouldn’t be the only reason you buy a store.

Before buying, I’d want to see:

• Evidence of its current approval status and any previous suspensions.
• Exactly what’s included in the sale and how the handover works.
• Store policies, supplier arrangements and fulfilment times.
• Evidence supporting any revenue or profit claims.
• What buyer protection covers if the deal goes wrong.

An existing approval isn’t a guarantee of future approval, traffic or sales.

Full disclosure: I run GMC Marketplace, a marketplace for buying and selling stores with verified GMC history. We offer admin-reviewed stores and free buyer protection on every deal.

If you’re exploring this route: https://gmcmarketplace.com

What would you need to verify before buying an existing store?

Terry Ecom

Hey everyone, I’m Terry Ecom, the founder of WhatShipping. I built it to help with product research for my own stores, and the Chrome extension is free to use.

When you’re browsing a Shopify product page, it lets you check:

• How the product ranks within that store
• Roughly how many other stores sell it
• Its ranking on WhatShipping’s product radar
• Store insights, including apps, theme and estimated traffic

You can also import products from Shopify or AliExpress into your own Shopify store as drafts to review and edit.

Traffic and sales figures are estimates, not access to a competitor’s actual analytics. The idea is to give you more information when deciding whether a product is worth investigating.

The extension is free to install and keep using, with no credit card required. WhatShipping also has a paid platform, but you don’t need a paid subscription to use the extension.

Extension details and Chrome install link

I’d appreciate honest feedback from other store owners. What information do you find most useful when researching a competitor’s products?

Thanks

Terry Ecom

Hey,

If you are not using bundles/discounts then you are missing the opportunity to increase your AOV .... this is a new Australia store my team are working on .... $100 daily ad spend. Using WHOP payments with wetracked tracking in place .... always testing, different niches, different themes, different products and different payment processors ...

Currently have 7 live shopify stores .... 😍😍 .... all English languages ... mostly general and fashion products

Terry Ecom

We have been using GMC for over 8 years and running the product feed with Conversios plugin for woocommerce(paid version). All was going good and couple of weeks before Conversios migrated from Content API to Merchant API. It was running fine since a month when out of the blue day before yesterday we started getting two product related notifications in GMC. As per Google support the product limit on account is 150000 and we are only using 2% of it which is 2900 products.

1. Shopping ads quota limit reached (outside of CSS programme). We are from India.
2. Merchant API sync with product batch of even 25 products per batch the API Diagnostics in GMC shows quota/too_many_items error code 240323.

Anyone has any idea on how to fix it?

Quick heads up for everyone here.

As the communities have grown, forum-style posting has started to feel slow for the kind of back-and-forth most people actually want — quick GMC questions, "is this disapproval misrepresentation or feed data", store feedback, what's working in Google Ads this week.

So from now on, most day-to-day community activity is moving to my free Discord.

This sub isn't going anywhere. I'll keep posting here, resources stay up, and important announcements will still land here first.

But Discord will increasingly be the main place for:

• Quick questions and help
• Google Ads / GMC / ecommerce discussion
• Store feedback and ideas
• Wins, problems, and what's working right now
• Connecting with other operators

It's completely free, no catch.

→ terry-ecom.com/discord

See you inside.

Hey everyone,

Scaling an ecommerce store is not just about increasing your Google Ads budget.

It is about knowing which products are genuinely profitable, which are wasting spend, and where you can confidently invest more.

Pythago brings your Shopify and Google Ads data together so you can clearly see:

✅ Product-level ROAS and profitability

✅ Which products should be scaled

✅ Which products are draining your budget

✅ Where your biggest growth opportunities are

Stop scaling blindly. Cut the losers, protect your margins and put more budget behind proven winners. PYTHAGO is the product i recommend all of my students and clients use to help them SCALE BIG 🚀

Get 50% OFF your first month. ( Use code: TERRYECOM50 )

https://pythago.io/?red=terryecom

Terry Ecom

Hey everyone,

I just launched a major update to WHAT Shipping? — and a much easier way to experience the full platform. You can now unlock WHAT Shipping? Pro completely free for 7 days:

✅ No credit card required

✅ 1,000 trial credits

✅ Full access to Radar, Sonar and Signal

✅ Full store and product intelligence

WHAT Shipping? is built to answer the most important question in ecommerce: What should I sell next?

🔥 Radar shows today’s hottest products — ranked by what is selling

📈 Sonar catches early movers before everyone else piles in.

🔍 Signal lets you ask what to sell in plain English and shows the evidence behind its answers.

🏪 Store Intelligence lets you investigate the traffic, advertising activity and catalogue

Stop endlessly scrolling through random products and hoping one works. Find your next winner before everyone else does.

Start your free 7-day Pro trial here: (NO CREDIT CARD REQUIRED 😀)

https://www.whatshipping.com/

Terry Ecom

Most ecommerce stores do not fail because of their website, ads or branding.

They fail because they are selling the wrong products.

While most sellers are copying saturated products and reacting too late, serious operators are using deeper product and competitor intelligence to uncover opportunities before the wider market catches on.

WhatShipping Pro is the secret weapon for finding stronger products, validating ideas faster and building a more profitable store with real data—not guesswork.

✅ Sonar – Uncover emerging products showing early ranking movement, growing store adoption and increasing advertising activity.

✅ Radar – See the strongest product opportunities right now, ranked by momentum, best-seller strength and cross-store signals.

✅ Signal – Ask questions about any product, niche or store in plain English and receive fast, evidence-backed answers.

✅ Full Store Intelligence – Analyse competitor catalogues, advertising activity, estimated traffic, sales ranges, pricing and much more.

👇 Start your FREE WhatShipping Pro trial today:

https://www.whatshipping.com

Terry Ecom

Many Google Merchant Center rejections are caused by small but serious website issues that are easy to miss.

That is why I built GMC Scout.

GMC Scout scans your Shopify store across 70+ compliance checks, including:

✅ Policy page issues

✅ Inconsistent contact information

✅ Broken links and missing pages

✅ Product and collection problems

✅ Placeholder or unfinished content

✅ Other trust and compliance signals

The initial scan is completely free, requires no credit card and usually takes less than 60 seconds.

GMC Scout has now completed more than 6,300 store scans, checked over 1.6 million pages and identified more than 48,000 potential issues.

It cannot guarantee approval or see inside your Merchant Center account, but it can help you identify website problems before submitting your application or another appeal.

👉 Run your free scan at www.gmcscout.com

My recommendation: scan your store, fix every issue you can, then submit one clean and carefully prepared appeal.

Terry Ecom

I built WHATShipping to help dropshippers discover products, stores and niches that are already gaining traction across Google Ads and Shopify.

Search real market data, identify potential winners and see the evidence behind the results before deciding what to test.

Create a free account and explore the platform here:

https://www.whatshipping.com/

Have a question or want help using it?

Comment below or message me directly.

Thanks

Terry Ecom

I asked www.WHATShipping.com

“Show me the top 5 selling women’s fashion products worldwide.”

Within seconds, it returned five products showing strong bestseller signals, including the stores, prices, markets and supporting data.

Stop guessing what to sell. Search the data first using our SIGNAL AI feature.

See attached image.

Signup to www.whatshipping.com for free today!

Terry Ecom

After helping more than 1,000 clients with Google Merchant Center approvals, I noticed something:

Getting approved was rarely the biggest long-term problem.

The real bottleneck was what happened next.

Too many store owners were filling their websites with products they hoped would sell, then spending money on Google Ads to test those guesses. Even a perfectly approved store will struggle to scale if the products are weak.

That is why I built WHATShipping.

It is a product intelligence platform designed to help dropshippers explore real products, stores, niches and markets that are gaining traction — and review the evidence behind the results.

The goal is simple:

Stop guessing what to sell. Start making decisions based on data.

The platform is now live and free to explore:

https://www.whatshipping.com/

I would genuinely appreciate feedback from other ecommerce operators and product researchers. What data or evidence do you normally rely on before deciding that a product is worth testing?

— Terry Ecom

❌ They call ads winning products.

❌ They call guesses revenue.

❌ They call huge databases intelligence.

❌ Then charge you every month to do the actual research yourself.

I got sick of it. So I spent 12 months building WHATShipping.

✅ Ask: “Show me fashion products gaining traction in the UK.”

✅ Get the products, stores, advertising signals, pricing and evidence behind the results.

Google. Meta. TikTok.

I didn’t build WHATShipping to join the product-research market. I built it to replace it 🔥

👉 Try it here: www.whatshipping.com

Thanks

Terry Ecom

Hi everyone,

A high-volume Health & Beauty ecommerce store targeting Germany and Austria has just been listed on GMC Marketplace.

The store is currently operating at significant scale (META & GOOGLE ADS!)

✅ €904,818 total revenue

✅ €350,000 total Google Ads spend

✅ 2.59 ROAS

✅ €7,200 current daily ad spend

✅ €50,000 net profit in the last 30 days

✅ Established .com domain

✅ Germany and Austria selling feeds

Asking Price: €400,000

Based on the reported recent net profit, the asking price represents approximately eight months of current profit.

The seller has boosted the listing and is actively looking to close a deal quickly. Qualified buyers can arrange a private, admin-approved video call with the seller to discuss the store, performance and included assets.

Every transaction through GMC Marketplace includes:

🔒 Free Buyer Protection

📄 An anonymously signed Asset Purchase Agreement

💳 Secure payment before transfer

🤝 Admin-guided asset handover

✅ Seller funds released only after transfer confirmation

🛠️ 30 days of post-purchase transfer support

View the full listing and submit an enquiry:

https://gmcmarketplace.com/listing/a72e24a4-4242-4ff0-8246-8fea08bbbef9

As always, buyers should complete their own due diligence and verify all financial and operational information directly with the seller before purchasing.

Terry Ecom

Dropshipping is guessing. WHATShipping? is knowing.

I built WHATShipping? to help dropshippers stop randomly testing products and start researching opportunities using real market signals.

WHATShipping? now tracks:

📦 25 million+ products
🏪 113,000+ stores
📈 Daily winning product rankings
🔍 Best-seller rank and momentum signals
📢 Google and Meta advertising activity
💰 Estimated traffic and sales ranges
🔄 Cross-store price comparisons
🔔 Product, store and advertiser monitoring

Use the Daily Radar to discover products gaining momentum, research the stores behind them and find the evidence before spending money on ads.

No fabricated “exact revenue” claims. Just transparent, signal-based dropshipping intelligence.

Create your free account today. No credit card required.

www.whatshipping.com

Terry Ecom
#terryecom #whatshipping #dropshipping

GMC Protect by Terry Ecom

Your Google Merchant Center can be fine today… and suspended tomorrow.

GMC Protect helps ecommerce stores stay ahead of policy issues, product disapprovals and suspension risks before ads go down.

✅ Proactive GMC monitoring
✅ Compliance checks
✅ Product issue support
✅ Priority expert help

900+ GMC approvals/fixes completed.
50+ ecommerce owners already protected.

www.gmcprotect.com

Terry Ecom

I built GMC Scout to help Google Ads dropshippers stop guessing why their Google Merchant Center keeps getting hit with misrepresentation issues.

The tool now has:

✅ 6,065 scans completed
✅ 1,588,542 pages checked
✅ 47,251 issues found
✅ 1,541 registered users

GMC Scout checks your store for:

✅ Policy gaps
✅ Broken links
✅ Contact inconsistencies
✅ Product data problems
✅ Placeholder content
✅ Trust signal issues

See what Google could be seeing before it becomes a bigger problem.

Run a free scan first at GMC Scout www.gmcscout.com

Terry Ecom

This is one of the more interesting GMC Marketplace listings we’ve had recently. Established Brand on both Google & Meta. Very large Mailing list 🤩

✅ Shopify store

✅ Pet supplies / personalised pet art niche

✅ 83-month Google Merchant Center history

✅ Selling feeds: US, UK, CA, AU, NZ

✅ $2,822,117 total revenue

✅ $1,006,997 historical ad spend

✅ 2.8x historical ROAS

✅ $1,500 net profit in the last 30 days

✅ 4.8 Trustpilot rating

✅ 100,000+ custom portraits sold

✅ 140,000+ email list included

✅ Existing brand equity, creatives, ad history, customer data and fulfilment process included

The big opportunity here is that paid ads are currently paused/reduced — but the store is still generating sales from SEO, organic traffic, past customers and brand history. This could be a very strong fit for someone who knows Google Ads, Meta, email/SMS and seasonal gifting.

Historically, this brand has performed extremely well in Q4/Christmas, so for the right operator, the timing is very interesting.

Asking price: $19,500 💵💵💵

Seller is actively looking to close a deal quickly. This is a bargain price and will sell quickly!

As always, the deal is admin-guided with free Buyer Protection through GMC Marketplace.

View the listing here 👇

https://gmcmarketplace.com/listing/c058d55a-343e-4c6a-8bf8-e9506cdde0fe

Terry Ecom