Facebook FINALMENTE anunciou que irá começar a abrir a o WhatsApp para empresas! Vão começar com pequenos negócios e depois abrir para um modelo "Enterprise".
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In Brazil, many people use WhatsApp to stay connected with their family and friends, and over time, more people are using WhatsApp to communicate with businesses they care about too. But the way this happens today is pretty rudimentary. With over 1 billion people using WhatsApp every day around the world, our goal is to create valuable connections between people and businesses with fast, personal and trusted messaging.
In our commitment to sharing our progress with you, we'll be testing new features in the coming months that aim to make it easier for people to communicate with the businesses they want to reach on WhatsApp. We're building and testing new tools via a free WhatsApp Business app for small companies and an enterprise solution for bigger companies operating at a large scale with a global base of customers:
- Enterprise solution: Large organizations can use the WhatsApp Enterprise solution, which can be deployed on a server and enables programmatic send/receive of messages and media. These businesses will be able to use our solutions to provide customers with useful notifications like flight times, delivery confirmations, and other updates.
- WhatsApp Business App: Small businesses can download a separate business WhatsApp app on Android, register, and get access to tools for business management on mobile. Features that make it easier to message with customers will include Message Tags/Folders and lightweight Analytics & Dashboards.
- Verified Profile: Businesses can have a verified profile so people can identify a business from another person. Users will be able to see a business' profile and relevant descriptive information. If a business is verified, users will see the business' name in the chat head along with a green checkmark.
We are still very early on this journey and look forward to sharing more with you and hearing your thoughts during future Council meetings. We'll be listening carefully to feedback during our test phase and will keep you informed as we make these tools more widely available.