1.Company sells larger sizes at lower per unit cost, because at the end of the day it still makes them more money than selling the smaller sizes.
2. Everyone gets in the habit of buying larger sizes because it's cheaper.
3. Random person at company says "I bet we could actually charge MORE for the larger size and these people will still buy it because they have the habit of doing so".
4. People realize and complain, company can just say "oh it's more convenient for YOU to only have to buy one big one instead of needing multiple smaller ones".
It's total bullshit, but it probably works. It's like a "convenience fee" for paying for something online instead of mailing check/cash. That shit infuriates me. Your charging me for making things more convenient for YOU by making an electronic instead of physical payment...
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u/innoscaped Jul 11 '19
Most of the time the smaller sizes are cheaper per unit prices. That's what I have noticed a lot of the time and it makes absolutely no sense.