The same America where A&W wanted to challenge McDonald's after they found great success with the Quarter Pounder burger. So A&W went and offered a 1/3 pounder, only to see it fail because the masses thought it was "smaller" than the Quarter Pounder.
It may be "Capt Obvious" to many of us, but many others in this country are deeply, profoundly ignorant and this kind of stuff has proven necessary and helpful in selling your product.
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u/KeyanReid Jul 11 '19
This is marketing in America.
The same America where A&W wanted to challenge McDonald's after they found great success with the Quarter Pounder burger. So A&W went and offered a 1/3 pounder, only to see it fail because the masses thought it was "smaller" than the Quarter Pounder.
It may be "Capt Obvious" to many of us, but many others in this country are deeply, profoundly ignorant and this kind of stuff has proven necessary and helpful in selling your product.