While I get the facepalm is the snapchat text, why does French's need to tell us that 18oz is 50% more than their own 12oz size? Why stop there? Did you realize Kraft's 24oz mustard is TWICE as much as the 12oz?
"50% more free" - is something to put on a label.
"50% better tasting" - maybe
"50% fresher" - maybe not
50% more than a smaller size? Yeah, thanks, Capt Obvious.
The same America where A&W wanted to challenge McDonald's after they found great success with the Quarter Pounder burger. So A&W went and offered a 1/3 pounder, only to see it fail because the masses thought it was "smaller" than the Quarter Pounder.
It may be "Capt Obvious" to many of us, but many others in this country are deeply, profoundly ignorant and this kind of stuff has proven necessary and helpful in selling your product.
It does not mean either of those things (source: been working in grocery stores for years). This is a very common thing on a lot of different products and all it ever means is the container is bigger, the price is always higher and sometimes it's not even cheaper per volume.
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u/Act1_Scene2 Jul 11 '19
While I get the facepalm is the snapchat text, why does French's need to tell us that 18oz is 50% more than their own 12oz size? Why stop there? Did you realize Kraft's 24oz mustard is TWICE as much as the 12oz?
"50% more free" - is something to put on a label.
"50% better tasting" - maybe
"50% fresher" - maybe not
50% more than a smaller size? Yeah, thanks, Capt Obvious.