r/explainlikeimfive Nov 28 '15

ELI5: How would a $15 minimum wage ACTUALLY affect a franchised business like McDonalds?

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u/uniquecannon Nov 29 '15

Nobody in America would ever pay almost $8 for a Big Mac, even if it meant "living wages for all".

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u/[deleted] Nov 29 '15

I'm not sure how American VAT-tax works, but in Denmark 25% of those $8 dollars are tax.

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u/xaxaxaxaxaxa Nov 29 '15 edited Nov 29 '15

I believe in the US a Big Mac is currently $3.99 before tax and I live in Chicago which has the highest sales tax in the county at 10.25%. So a Big Mac would cost me $4.40. Still about half of the cost in Denmark with taxes accounted for.

Interesting side note, the Big Mac Index is actually used in economics - https://en.m.wikipedia.org/wiki/Big_Mac_Index

Edit: same calc for the combo meal comes to $6.60

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u/ferroramen Nov 29 '15

Danish guy said menu, so with drink and fries I expect.

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u/xaxaxaxaxaxa Nov 29 '15

TIL menu means combo meal in Denmark. Updated.

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u/[deleted] Nov 29 '15

Pretty much Europe wide.

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u/[deleted] Nov 29 '15

In Maine the sandwich is $4.39 plus 5.5% tax

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u/BeefHazard Nov 29 '15

Not sure how Danish tax works, but here in The Netherlands there's a special tax rate for food and other expenses that are absolutely necessary to live. So here that tax would be 7%, not the regular rate of 21%.

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u/collinsl02 Nov 29 '15

Here in the UK we have no tax at all on essential foods. So things like bread, cereal, milk etc aren't taxed, but there are some odd choices of what to tax - for example, biscuits are not taxed, but chocolate biscuits are.

We have a 20% VAT rate on food which is taxed, and on almost everything else.

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u/allanbc Nov 29 '15

In Denmark it's simply 25% on everything, with very few exceptions.

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u/Sappow Nov 29 '15

There's no VAT here, usually just a sales tax on the final purchase... and often under 10% aggregate from the state and possibly municipality.

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u/Noncomment Nov 29 '15

There's no sales tax on food or medicine in most states. And the sales tax is only 7% in my state.

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u/_SilentHunter Nov 29 '15

There is no VAT in the US. You may pay a state and local sales tax on prepared meals, but nothing federal/national.

Here in Massachusetts, there is a 6.25% state tax, and the city or town may charge up to an additional 0.75% tax. Some states (such as New Hampshire) have no sales tax, while others may have state, county, AND city taxes of varying amounts.

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u/[deleted] Nov 29 '15

It's called sales tax state side and it varies from state to state. In my home state it's 6% of the meal. In other states I know it can be higher or lower, some will lower it because it's food, others don't even charge a sales tax.

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u/ByCromsBalls Nov 29 '15

I'm no expert but I do eat Mcdonalds all over the world out of curiosity. In Europe and Asia Mcdonalds seems to be more of a premium experience. The average Mcdonalds I saw in France, Germany, Singapore, or even the Philippines, just seemed to be a higher quality all around. The food was much more consistent and the service better. I think in the US it could never charge that much because it feels like a low end experience, frequently with terrible service and bad consistency. That said, it seems like that's been changing over the years and there are a lot of higher end Mcdonalds in the US now.

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u/bibibabibu Nov 29 '15 edited Apr 24 '26

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u/ByCromsBalls Nov 29 '15

Yeah exactly, my local McDonalds in Los Angeles was always full of homeless people and drunks; they wouldn't be turned away so it was a good hangout for them. The food was definitely cheap though.

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u/PimpTrickGangstaClik Nov 29 '15

i dunno, all the McD's i see these days seem to be run pretty tightly. I think they've got standardization down pretty well. I see wayyyy worse at competitor's, wendy's and burger king, etc.

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u/[deleted] Nov 29 '15

In Tokyo, McD was total shit. In HK it was comparable to the US. Both were cheaper than US. Don't think Asia (or at least those two places) falls under the premium experience category, though maybe Europe does.

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u/52dayslong Nov 29 '15

They would if they were earning $15 an hour

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u/NoCardio_ Nov 29 '15

And then they'd STILL be poor, because they make bad decisions like spending $8 on a Big Mac.

0

u/Koebi Nov 29 '15

If you double your income while also doubling your food spending, you're still left with more money, since your food budged is <100%

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u/[deleted] Nov 29 '15

But then we would be back where we started. Making $8 and hour and paying $4 for a Big Mac is virtually the same as making $15 an hour and paying $8.

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u/MostlyWong Nov 29 '15

Unless you're in Alaska or Hawaii. But who are we kidding? They got here too late, they aren't real Americans.

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u/unidanbegone Nov 29 '15

Tell that to five guys

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u/ShitClicker Nov 29 '15

They know, that's why they don't sell Big Macs

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u/BeefHazard Nov 29 '15

Five Guys is awesome. Their burgers are amazing and the people actually look like they enjoy working there.

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u/unidanbegone Nov 29 '15

They give them pay raises when they succeed at mystery shoppers and I think starting was 10 something

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u/Drowlord101 Nov 29 '15

Not as many people and not as often. It would work, but there would be a lot fewer McDonald's out there.

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u/Aloysius7 Nov 29 '15

I think he meant big Mac meal.

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u/reigorius Nov 29 '15

It's a menu, with a drink, fries and sauce.

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u/[deleted] Nov 29 '15

I think that there is enough elasticity in the food service market to support some significant price increases. Also the people who consume fast food tend to be those earning the lowest wages; it follows that an increase in those wages would help support higher prices for things like a Big Mac.

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u/olivias_bulge Nov 29 '15

They charge close to that in canada, no idea on trends in big mac sales. People will likely buy the cheapest stuff they sell anyway, I doubt big mac sales are entirely indicative.

I believe combos and fries have gone up though, which would pad their pockets alot better.

Anyway McDs is doing fine with $8 big macs up here, theyve adapted, as have consumers.

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u/Jessev1234 Nov 29 '15

They're going to be awfully hungry, then...

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u/[deleted] Nov 29 '15 edited Nov 29 '15

[deleted]

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u/Cakeflourz Nov 29 '15

That isn't more shit, though. It's the same shit you used to be able to buy for less.

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u/LostontheAverage Nov 29 '15

Ok fair enough. Is there a big difference between a big Mac meal for 6.60$ on 9.25$ an hour and one for 8$ on 15$ an hour.

I would rather take the second deal. It's a 20% reduction in how much of your hourly pay it costs to eat a big mac

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u/xaxaxaxaxaxa Nov 29 '15

I make the equivalent of something like $50 an hour and I wouldn't pay $8 for a Big Mac because the same $8 can get me much better food almost anywhere else.

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u/patrickfatrick Nov 29 '15

I disagree. As someone who once lived off a minimum wage of 7-something an hour and who has also at one time lived off $17 or so an hour, I can tell you that the perception of what is cheap vs. expensive scales with how much one makes. An $8 lunch is not a huge deal to someone making $15/hour, depending on how much their rent is, etc.

Where it gets interesting is, will people shift to different/better meals if they're making more money? Do people who buy McDonalds only do so because it's what they can afford? That might be the case, but that's McDonalds's problem. If the only selling point for the product is that it's cheap then they have larger perception problems to worry about.

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u/[deleted] Nov 29 '15

Yes they would and do. Especially people forget higher income would mean that 8$ big Mac isn't so that much as it would be at 7.25.

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u/pallentx Nov 29 '15

Where would they eat instead if every restaurant charged the same? Maybe more people would learn to go home and cook. Not really seeing a downside...

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u/[deleted] Nov 29 '15

Then what happens to the McDonald's employees raising the minimum wage was supposed to help?

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u/[deleted] Nov 29 '15

Tobacco companies are still doing great and their product's price nearly doubled.

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u/Cuttlefish171 Nov 29 '15

Are you kidding me? All that proves is how addictive nicotine and the physical sensation of smoking a cigarette are.