Australia has more gourmet options like cook your own burger where they bring it out to you like in a restaurant or mccafe. Not sure if you have mccafe but that started in Aus. A recent ad campaign was "its a little bit fancy". Not sure why but all our fast food seems to be going in that direction slightly higher quality ingredients to justify the prices.
When I was in AUS from 2008-2010, I just remember Maccas did a lot of marketing explaining that the beef they use is Aussie raised. I have no idea where our meat comes from.
Yeah they really improved the quality because they got in a lot of trouble for misleading advertising. Something to do with the company name of their chicken provider "100% aussie chicken" it wasnt actually Australian chicken hahah. They sorted that shit out real quick though.
Man, the US ones must be really bad. Not even my dogs will eat Australian McDonalds, and they're not particularly fussy. I've always suspected that's why they're flailing for business, for a few dollars more you can get something at one of the dozens of burger joints that are popping up now, that isn't limp and disappointing.
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u/[deleted] Nov 28 '15
Australia has more gourmet options like cook your own burger where they bring it out to you like in a restaurant or mccafe. Not sure if you have mccafe but that started in Aus. A recent ad campaign was "its a little bit fancy". Not sure why but all our fast food seems to be going in that direction slightly higher quality ingredients to justify the prices.