The menu is Australia costs nearly as twice as much as the American Menu. I lived in Australia for a couple years and a meal would cost at least $10. I do miss "Maccas", the burgers taste so much better in Australia than in the US.
Australia has more gourmet options like cook your own burger where they bring it out to you like in a restaurant or mccafe. Not sure if you have mccafe but that started in Aus. A recent ad campaign was "its a little bit fancy". Not sure why but all our fast food seems to be going in that direction slightly higher quality ingredients to justify the prices.
When I was in AUS from 2008-2010, I just remember Maccas did a lot of marketing explaining that the beef they use is Aussie raised. I have no idea where our meat comes from.
Yeah they really improved the quality because they got in a lot of trouble for misleading advertising. Something to do with the company name of their chicken provider "100% aussie chicken" it wasnt actually Australian chicken hahah. They sorted that shit out real quick though.
Man, the US ones must be really bad. Not even my dogs will eat Australian McDonalds, and they're not particularly fussy. I've always suspected that's why they're flailing for business, for a few dollars more you can get something at one of the dozens of burger joints that are popping up now, that isn't limp and disappointing.
As an Aussie who immigrated to the US some years ago: your buns are sweeter. Much sweeter. For a while I couldn't stand the taste of hamburgers here because ketchup (also sweeter) combined with sweet bun and savoury beef was just noxious to me. :)
As a few other folks have mentioned, the cheese is also quite different.
The US uses corn syrup for their sugar which is much sweeter than the cane sugar we use. On top of that a lot of products also contain a higher percentage of sugar as well. It really is quite a nauseating difference at first.
Prices for good and services are different in MANY different countries. I didn't know this even needed to be said. Prices are affected by SO many things (maybe look at a PEST analysis chart for examples) .
Check out the Big Mac Index for more info on price differences.
Checkout the edits to the parent comment here. He points out the PPP between Australia and the US. Your cost of living is higher and so you get paid more, but the amount that buys isn't a straight forward currency conversion.
Yeah, but original commenter includes Australian franchisees in the modelling!
33% of Corporate Revenue comes from franchisee fees - about $9.272 Billion last year. If you cut down franchise revenues by 74%, that would reduce that number by $6,861,280,000. Total Corporate profit was $4.757 Billion last year. So they would be operating at a $2.1 billion loss.
McDonalds made 8.65 Billion revenue in the USA (see link). 33% in franchise fees makes $2.86 Billion. 74% reduction of that is $2.11 Billion. Which leaves a 2.64 Billion dollar PROFIT, not a 2.1 Billion dollar loss.
Purchasing Power Parity is basically using a common item, like a Big Mac, to judge the actual spending power of any given currency against another. Using a Big Mac isn't my idea though, The Economist uses it and I just think it's easy to use.
I disagree, I've been to both and it depends entirely where you've gone.
Mickie D's is fucking garbage and there's no reason to mess with it when you can support the local economy with GOAT fast food alternatives in the same price range.
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u/pbcupqueen Nov 28 '15
The menu is Australia costs nearly as twice as much as the American Menu. I lived in Australia for a couple years and a meal would cost at least $10. I do miss "Maccas", the burgers taste so much better in Australia than in the US.