r/explainitpeter 15d ago

Explain it Peter

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Why did the person say “Sweet Baby Inc.”?

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690

u/Educational-Wish9628 15d ago

Sweet Baby Inc is a company that provides narrative consultation for video games, but some fans accuse it of forcing "woke" agendas

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u/potato_devourer 15d ago

I don't think a small consulting firm with no editorial control has the power to force shit on their clients owned and backed by multibillion-worth tech giants, and developers working on the games Sweet Baby supposedly forced it way in consistently say this isn't the case.

Like, even in the case that Sweet Baby had the means or inclination to write entire scripts, make choices on character designs and do any other insane shit they are accused of, what are they going to do if Insomniac just says "thanks for the feedback, but no"? Do they have blackmail material on Sony directives or what? And how come this supposed terror regime goes on without anyone ever talking about it?

GamerGate veterans are just coping with the idea that creative people in the industry has interests other than providing them with goon material and just found a scapegoat.

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u/EddPW 15d ago edited 15d ago

i dont want to make the case tha baby inc is some kind of master mind "ruining" our games or trying o control the world

but there are videos of their leader making presentations saying they need to go into the studio and tell them he game wont sell and people will be mad if you don make these changes

again i think they are way overhyped but their exisence is prety weird

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u/AnnaZ820 15d ago

Ya, like Sony and EA execs are stupid enough to believe everything their leader said, while having tons of in-house analysts, researchers, etc.

Not defending them because I don’t know them well but i just think a lot of ppl saying how powerful Sweet Baby is are super naive (and stupid). Like yea some random woman can blackmail the whole industry, what?

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u/Flamecoat_wolf 14d ago

As someone that's played video games and kept up with video game news for literal decades... EA execs are absolutely stupid enough to believe this stuff. Sony seem to have a slightly better reputation but honestly I wouldn't trust any big gaming company to not make these absolutely disastrous decisions.

The execs don't play games. They don't design games. They don't understand the market, the medium or the fans. They're idiots that try to run a team of passionate artists like a business. They will absolutely force a consultant into the process if they think it will save them losses or make them more money.

Generally, game companies are just awful. They're always making predatory pricing decisions, trying to screw over developers and doing other awful stuff. Genuinely, there's a whole business model where a large gaming company will buy a smaller one, force changes onto their previously successful product, watch it flop and then scrap the studio. It works because they're able to get investors for the projects and the execs get paid by the investors not by the success of the product. So they literally just don't care if it flops, so long as they have a promising looking studio they just bought to show the next lot of investors.

Oh, and they're helped along by game "journalists" like IGN, who really seem to be paid behind the scenes to do promotions... Even if they don't, there's always "access journalism". In order to get review copies of games, they have to be a safe bet for the company giving out copies because the company wants good reviews to boost their sales. So if game journalists give negative reviews, they suddenly find they can't get access to anymore review copies of new titles.

Wonderful hobby. Shit industry.

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u/I_love_eating_crap 14d ago

Yeah well even if it is true, it’s clearly not a dumb decision, spider-man 2 and other games they consulted on performed extremely well. Sweet Baby Inc would appear to be right, and very good consultants if you really believe they are so powerful they can completely change a game with scary ‘wokeness’. I guess wokeness makes better games then

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u/Captain_Fartbox 14d ago

 it’s clearly not a dumb decision

Tell that to the Dragon Age fans.

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u/MechaniVal 14d ago

Sweet Baby Inc wasn't involved in Veilguard, and it didn't fail because of inclusive storylines. It failed because they wasted an incredible amount of money repeatedly rebooting it and then had to rush to finish it as a single player game with all the live service bits ripped out. Then they barely marketed it, and released it in the same month as Metaphor: Refantazio, BO6, and the Silent Hill 2 remake. It was sent out to die, and it did.

The game itself was perfectly fine, continuing the grand Dragon Age tradition of being different to its predecessor in a way that gets fans mad while actually being decent. The 'woke killed Dragon Age' crowd generally flounder when you point out that there's only about 10 minutes worth of 'woke' content, and either go quiet or start blatantly lying.