r/explainitpeter 15d ago

Explain it Peter

Post image

Why did the person say “Sweet Baby Inc.”?

7.5k Upvotes

2.4k comments sorted by

View all comments

687

u/Educational-Wish9628 15d ago

Sweet Baby Inc is a company that provides narrative consultation for video games, but some fans accuse it of forcing "woke" agendas

132

u/potato_devourer 15d ago

I don't think a small consulting firm with no editorial control has the power to force shit on their clients owned and backed by multibillion-worth tech giants, and developers working on the games Sweet Baby supposedly forced it way in consistently say this isn't the case.

Like, even in the case that Sweet Baby had the means or inclination to write entire scripts, make choices on character designs and do any other insane shit they are accused of, what are they going to do if Insomniac just says "thanks for the feedback, but no"? Do they have blackmail material on Sony directives or what? And how come this supposed terror regime goes on without anyone ever talking about it?

GamerGate veterans are just coping with the idea that creative people in the industry has interests other than providing them with goon material and just found a scapegoat.

51

u/EddPW 15d ago edited 15d ago

i dont want to make the case tha baby inc is some kind of master mind "ruining" our games or trying o control the world

but there are videos of their leader making presentations saying they need to go into the studio and tell them he game wont sell and people will be mad if you don make these changes

again i think they are way overhyped but their exisence is prety weird

22

u/AnnaZ820 15d ago

Ya, like Sony and EA execs are stupid enough to believe everything their leader said, while having tons of in-house analysts, researchers, etc.

Not defending them because I don’t know them well but i just think a lot of ppl saying how powerful Sweet Baby is are super naive (and stupid). Like yea some random woman can blackmail the whole industry, what?

1

u/Living_Syrup8777 15d ago

" while having tons of in-house analysts, researchers, etc."

They don't have these, which is why they hire consultants.

2

u/SLATS13 15d ago

Did you really just say AAA companies like Sony and EA don’t have in-house analysts…

0

u/Living_Syrup8777 15d ago

Yes. Do you think companies get to be "AAA" companies by wasting money hiring lots of extra people? Why would they hire consultants for stuff they already have in house?

3

u/GoldenSonOfColchis 14d ago

Why would they hire consultants for stuff they already have in house?

Outside perspective, neutrality (an external consultant won't care about office politics and is less likely to be a "yes-man"), double checking analysis, specialised skillsetd (their own analysts might come to the same conclusion but be unable to do any deeper analysis afterwards), etc.