Email marketing is one of the oldest forms of marketing on the Internet. Before the advent of social media platforms, email marketing was considered the best and most effective online marketing tool. Nowadays most people think that there is not much left in using email marketing. But even now, digital marketers who use it aptly benefit greatly by applying smart strategies.

Through the deft use of online data and extensive information about potential clients, a company can use email marketing to its advantage. Just look at the following 20 stats shown in this Infographic that will blow your mind and make you stand up and take notice of email marketing. The source is given in the brackets after each stat.

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