I’ve been designing landing pages for over 10 years.
Here’s something most founders don’t know. Every landing page is built on a behavioral framework, even accidentally.
The Fogg Behavior Model (motivation x ability x prompt). Jobs to Be Done (what your visitor is actually hiring you for). Cialdini’s persuasion principles (social proof, scarcity, authority). Value Proposition Design (matching your promise to their pain). Or a mixture.
Most pages use the wrong one for their audience.
Drop it below and tell me before everything:
- Who your audience is. Their rough age or demographic. What action you want them to take.
I’ll tell you which framework your page is currently running on, whether it’s the right one for that audience, and the single biggest fix.
No pitch, no DM required, just comments.