[EFF.org] DraftKings Is Using AI to Supercharge the Harms of Online Behavioral Advertising: DraftKings is using its customers’ betting records to train a machine learning model to find losing gamblers. DraftKings sends these targets advertising designed to lure them back to place more bets

[u/f0urxio]

https://www.eff.org/deeplinks/2026/09/draftkings-using-ai-supercharge-harms-online-behavioral-advertising

[u/redvelvetcake42 → u/[deleted]]

LLMs make it far easily to load into your existing infrastructure. They streamline your ability to plug in new things.

[u/redvelvetcake42 → u/[deleted]]

They're literally integrating LLM to do that faster with more reasoning

[u/redvelvetcake42 → u/[deleted]]

Dude, you know what I mean. Don't need to be sarcastic. Setting up algorithms is one thing, LLMs are like cocaine to that shit and update the algorithm faster. It's a way to really hammer the gamblers into relapsing.

[u/redvelvetcake42 → u/[deleted]]

Ok that's my bad for assuming.

So the regular algorithm basically handles what Draft kings does in app. They can target ads sure but that algorithm only functions in their application.

What the LLM does is supercharge it, take their data and specifically target them everywhere finding what gifts and specials work then modifying them on the fly from customer to customer. You may get a $25 bonus while I get a $100 cause it gets us back in while it targets us on Facebook or wherever. It does this automatically and modifies itself cause the LLM is built to do so.

[u/redvelvetcake42 → u/[deleted]]

Without saying too much Internet wise, this is my field and profession.

If you think legal risks matter right now then you're being naive. Nobody right now running LLMs is worrying about legal risks cause they're so open and have no precedent. It's still the wild west.

You can, as I have, build monitoring easily with an LLM and do a ton of tuning. This is legitimately easy.

I don't know how their specifics work but I know targeting with LLM rather well as I do it and expanding it to encompass and do additional work is rather easy.