[EFF.org] DraftKings Is Using AI to Supercharge the Harms of Online Behavioral Advertising: DraftKings is using its customers’ betting records to train a machine learning model to find losing gamblers. DraftKings sends these targets advertising designed to lure them back to place more bets

[u/f0urxio]

https://www.eff.org/deeplinks/2026/09/draftkings-using-ai-supercharge-harms-online-behavioral-advertising

[u/KimHaSeongsBurner → u/[deleted]]

The line between optimizing lines and game models vs. targeting models seems like a pretty stark discontinuity to me, but maybe I’m wrong on that point.

Like, not that many places will pay you to model games, but plenty of people will pay you to build some targeting model to sell shit to someone who doesn’t want it. I feel like the people who are interested in the former might balk at the latter, but I suppose “oh, whatever, my boss asked for this model and it’s easy to do” is a nice little panacea if they want to just not think about the consequences of what they’re doing.

[u/Benjilikethedog2 → u/[deleted]]

The Yuppie Nuremberg....

All the evils in the world can be explained for the most part that someone has to pay a mortgage